Advanced Article Marketing Tutorial

Advanced Article Marketing – 13 Steps To Get Major Mileage From Your Articles

I’ve seen some people wondering if article marketing is still effective traffic generation strategy so I figured today would be an excellent time to revisit the topic of article marketing.

I was feeling a little lazy at the keyboard today, so the video or the accompanying podcast are both going to be a lot more illuminating and detailed than the straight up text. (Perhaps I’ll get the video transcribed for you at some point, but for now you’ll have to survive with what I’ve got for you here.)

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The bottom line is that yes, it still works, but if you’re taking a “quantity over quality” approach, you’re doing it wrong.

These days if you really want to get your articles noticed, you need to create a high quality article. If you’re not going to write quality content, then you can skip the rest of this guide, you’ll find it to be entirely too much work.

Follow these 13 steps (yes, 13!) and you’ll find your articles getting major distribution, bringing in traffic, links, high search engine rankings to your website.

Step 1) Write your article.

Step 2)
Create two more versions of that article. Here’s a video on how to do just that since it’s much easier just to show you how to do it than try to write it out.

Step 3) Put whichever article version you feel is best on your blog. This needs to be your own domain name, by the way – not some blogger domains – get your own.

Step 4) Submit another version of your article to Ezine Articles. Ezine Articles doesn’t like spun content so just use one of the other two complete versions of your article.

Step 5) Record a video based on the article topic. The easiest way to do this is to simply fire up Powerpoint or some other slideshow software and essentially read the article while displaying bullet points. You won’t win any awards for your presentation skills, but if that’s what it takes to get your video done, then do it. You can use software like Camtasia, Camstudio and Screenflow (for mac users) to record your computer screen in video format.

Step 6) Distribute the video. Turning your videos into multimedia presentations is really going to enhance your text… even if it says the same thing! Now we’ll take these videos and put them on video sharing sites. Youtube can be all you ever need in terms of video sharing, but since there are a lot of video sharing sites out there, we may as well use them, right? Go on over to TubeMogul and get yourself a free account to distribute your videos. Personally, I use TrafficGeyser for video distribution, but it runs $97/month and really isn’t necessary until you start seeing money come in the door from your efforts.

Bonus: If you use Traffic Geyser, they now have an article distribution service built into their video service. It’s not the best article distribution service on the planet, but if you have an account, you may as well take advantage of it.

Step 7) Use Search Engine Nuker to distribute your video and text combination. Once you have your video uploaded, now you can take your combined three versions and the embed url for your video and put together a nice multimedia presentation to share on social networking sites.

Step 8) Distribute through Article Marketing Automation. Article Marketing Automation is an article distribution service that puts unique versions of your article on blogs.

Step 9) Distribute through Unique Article Wizard. Unique Article Wizard is a similar service to Article Marketing Automation but they have a completely different distribution network and again provide quality backlinks to your site.

Step 10) Create A Squidoo Lens On The Topic.

Step 11) Create A Hubpage on the Topic

Step 12) Social bookmark all this content you’ve been creating. If you used the Search Engine Nuker program I recommended in Step 7, they have a URL manager that makes this extremely simple. In fact, it’s about the only way to keep all these links organized. Social bookmarking will get all your content indexed a lot faster and since SEO and organic traffic generation takes long enough as it is, I recommend you take advantage of it.

Step 13) Submit Your RSS Feeds to RSS directories. Search Engine Nuker makes this really easy as well. Remember to manually add in your own blog’s RSS feed, your Youtube RSS feed, as wells as feeds from Ezine Articles, Squidoo, and Hubpages.

Note: Your Youtube RSS feed can be a big tricky to find so here’s what it looks like:

http://gdata.youtube.com/feeds/api/users/[YOURUSERNAMEHERE]/uploads

So for my Youtube account, it looks like this:

http://gdata.youtube.com/feeds/api/users/gravtex/uploads

Optional Advanced Tactic – I don’t do this on every article I create, but if I think it needs some extra help on ranking in the search engines, I’ll use Linksvana to get an additional 20 links to the post. It may not seem like a lot of links, but I’ve found these links really pack a punch compared to most other links you get. If you sign up through this link, they’ll give you 50 free credits for using their system (I’m jealous, because I never got that deal).

A Guide To Linkbait – SEO Lesson 12

Today I want to provide you with a guide to linkbaiting, and how you can use it to drive more traffic to your site and achieve better search engine rankings.

Just to warn ya – today’s video is almost 10 minutes long so make sure you’ve got a nice comfy chair to watch from:

Linkbaiting isn’t really a new concept – people have been using it for years, it’s really just the term describe the use of website or blog content to generate one way links to that website.

And other than well crafted press releases, there really isn’t a more powerful or effective way to drive massive amounts of traffic and get tremendous boosts to your search engine rankings quickly. So if you’re serious about getting more eyeballs to your website, then you’ll add linkbaiting techniques to your link building war chest.
While any page can be linkbait, these days it’s most frequently associated with blog posts since a blog posts tends to allow a little more interactivity with your audience. So just keep that in mind when I’m talking about some of these techniques.

Linkbaiting, just like press releases, is all about getting attention. So let’s talk about some ways that you can get attention.

1) Great Content

This is the classic way of building links. All you need to do is provide great content. But what is great content? Well, it’s not the type of content you get by buying private label articles or by hiring some cheap writer in India. Just take a look at some of the top sites for very competitive terms in Google and notice the amount of content these sites provide not just on that page but ho many related pages they link to. For example, I was recently doing research on the term chapter 7 bankruptcy for a website I was considering developing, and found that I had to temporarily shelve the project simply because the content on the top sites was well beyond anything I could simply hire a cheap writer to create. Many of these pages had several thousand word descriptions of how it worked – I think one even exceeded 10,000 words – and all would be considered genuinely helpful to anyone who stopped by to read it.

When you’re creating your content, especially if you want it to be linkbait, you need to make sure that instead of just writing to get some words on a page that a person will really learn something on that page, even if they don’t buy anything or opt-in to your newsletter. Essentially, you need to create expert quality information that’s easy and interesting to read. It takes more time – a lot more time – than just quickly throwing up a blog post, but you’ll find that almost all the best sites in every niche take the time to do this.

2) The case study

This can be another great way to attract links. Take the time to do some research on a product or service and see if it lives up to its hype. For example, you could compare spam services and test how accurate each is, then publish your results. Heck, there’s one guy who taste tests energy drinks, and publishes the results. Do some research, find something in your niche that you could do a case study on, publish the results, oh and include pretty charts and graphs – people loves charts and graphs.

3) Controversy (stir the pot)

Say something to stir up some controversy. For example, if you’re in the search engine optimization niche, and you call all SEO specialists snake oil salesmen, you’re going to get some attention.

I have some personal experience with this topic. In 2006 I recorded a video promoting a social bookmarking service, put it on video sharing sites, and went about my day. Imagine my surprise when I woke up one morning about two months after recording the video to an inbox full of hatemail. Apparently an influential blogger found my video offensive, used it as an example of what not to do, posted it on Digg.com and got a huge response for referring people to my video. Most people would consider being insulted in your niche an awful thing to happen to their business or reputation, but for me, I got a lot out of it. I got a lot of traffic to my site, a bunch of new links, several new subscribers, a new customer, and an interview request.

Saying something controversial on your site or making a video about it can be an extremely effective to generate discussion, and hence get you links.

Some people say that if you try to do this too often it can damage your credibility, but then again, there’s people like Howard Stern who’ve made a pretty good living being controversial 100% of the time.

4) Current Events

One way to get traffic is to tie your website into current events or to offer your own take on current event within your industry. The trick with using current events is to make sure they’re current. In this day of 24 hour news stations, constantly updated news websites like CNN.com, news that happened last week is already old news. Also, remember that it’s not enough to just cover the news, there are plenty of other sites that do that already. Give your own take on things and don’t be afraid to ruffle some feathers with your views.

5) Competitions

Start a contest on your site. I run an American Idol fan site just for fun, and one thing that we did to boost traffic to the site was run a competition to predict who the top three finalists were going to be, and we gave away CDs to everyone who got it right. This promotion got my site featured on several giveaway sites and was linked to in several other American Idol themed blogs. It resulted in a lot of traffic while the competition was open and we ended up getting a low more loyal readers to the site as a result. And with a fan site, you need as many readers as possible.

However, just having a competition or having great content isn’t always going to be enough, especially if you don’t already get a lot of traffic to your website.

You’re likely going to need to take matters into your own hands and do a little bit of self promotion. Also, keep in mind that not every type of linkbait you try is going to work. While I don’t like to use the term luck, since it implies you have no control, luck does play into things a little. Wildly successful linkbaiting campaigns require the right person or people seeing it at the right time.

Some estimates that I’ve seen are that for every four attempts at linkbait, not just regular blog posts, but actual attempts to create linkbait, one of them will get some links. Maybe one in twenty will be homeruns. So this is kind of like baseball you’re going to strike out more than you get a hit, and only once in a while hit one out of the park, but when you do, be ready for massive traffic and links.

One thing that you should do when creating linkbait is to think like a copywriter. For example, the most important element of a salesletter is the headline. If you write a compelling headline that attracts attention, you’re halfway there. Linkbaiting is the same way you need to write great headlines that will attract attention. Fortunately, it’s really easy to see what type of headlines are working, just head over to digg.com or netscape.com and read the headlines of the items that have made the popular pages.

Also, you don’t want to write like you’re trying to get in a scientific journal. Again, write like a copywriter. Use short paragraphs, informal grammar (i.e. write like you talk), use slang when appropriate, feel free to insert pictures and videos.

Also, don’t be afraid to do a little self promotion. Don’t wait for someone else to submit your post to digg or netscape do it yourself. Post in related forums and ask what people think or even email other bloggers and ask them for a critique.

And that’s linkbaiting in a nutshell.

While it’s not quite as simple as article marketing or directory submissions, it has tremendous upside, and is well worth learning how to do.

One of these days I’ll upload my hour long tutorial from my now unavailable link building course, Mission Unlinkable, but for there are plenty of good guides you can find online if you Google it or search Youtube.