Advanced Article Marketing Tutorial

Advanced Article Marketing – 13 Steps To Get Major Mileage From Your Articles

I’ve seen some people wondering if article marketing is still effective traffic generation strategy so I figured today would be an excellent time to revisit the topic of article marketing.

I was feeling a little lazy at the keyboard today, so the video or the accompanying podcast are both going to be a lot more illuminating and detailed than the straight up text. (Perhaps I’ll get the video transcribed for you at some point, but for now you’ll have to survive with what I’ve got for you here.)

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The bottom line is that yes, it still works, but if you’re taking a “quantity over quality” approach, you’re doing it wrong.

These days if you really want to get your articles noticed, you need to create a high quality article. If you’re not going to write quality content, then you can skip the rest of this guide, you’ll find it to be entirely too much work.

Follow these 13 steps (yes, 13!) and you’ll find your articles getting major distribution, bringing in traffic, links, high search engine rankings to your website.

Step 1) Write your article.

Step 2)
Create two more versions of that article. Here’s a video on how to do just that since it’s much easier just to show you how to do it than try to write it out.

Step 3) Put whichever article version you feel is best on your blog. This needs to be your own domain name, by the way – not some blogger domains – get your own.

Step 4) Submit another version of your article to Ezine Articles. Ezine Articles doesn’t like spun content so just use one of the other two complete versions of your article.

Step 5) Record a video based on the article topic. The easiest way to do this is to simply fire up Powerpoint or some other slideshow software and essentially read the article while displaying bullet points. You won’t win any awards for your presentation skills, but if that’s what it takes to get your video done, then do it. You can use software like Camtasia, Camstudio and Screenflow (for mac users) to record your computer screen in video format.

Step 6) Distribute the video. Turning your videos into multimedia presentations is really going to enhance your text… even if it says the same thing! Now we’ll take these videos and put them on video sharing sites. Youtube can be all you ever need in terms of video sharing, but since there are a lot of video sharing sites out there, we may as well use them, right? Go on over to TubeMogul and get yourself a free account to distribute your videos. Personally, I use TrafficGeyser for video distribution, but it runs $97/month and really isn’t necessary until you start seeing money come in the door from your efforts.

Bonus: If you use Traffic Geyser, they now have an article distribution service built into their video service. It’s not the best article distribution service on the planet, but if you have an account, you may as well take advantage of it.

Step 7) Use Search Engine Nuker to distribute your video and text combination. Once you have your video uploaded, now you can take your combined three versions and the embed url for your video and put together a nice multimedia presentation to share on social networking sites.

Step 8) Distribute through Article Marketing Automation. Article Marketing Automation is an article distribution service that puts unique versions of your article on blogs.

Step 9) Distribute through Unique Article Wizard. Unique Article Wizard is a similar service to Article Marketing Automation but they have a completely different distribution network and again provide quality backlinks to your site.

Step 10) Create A Squidoo Lens On The Topic.

Step 11) Create A Hubpage on the Topic

Step 12) Social bookmark all this content you’ve been creating. If you used the Search Engine Nuker program I recommended in Step 7, they have a URL manager that makes this extremely simple. In fact, it’s about the only way to keep all these links organized. Social bookmarking will get all your content indexed a lot faster and since SEO and organic traffic generation takes long enough as it is, I recommend you take advantage of it.

Step 13) Submit Your RSS Feeds to RSS directories. Search Engine Nuker makes this really easy as well. Remember to manually add in your own blog’s RSS feed, your Youtube RSS feed, as wells as feeds from Ezine Articles, Squidoo, and Hubpages.

Note: Your Youtube RSS feed can be a big tricky to find so here’s what it looks like:

http://gdata.youtube.com/feeds/api/users/[YOURUSERNAMEHERE]/uploads

So for my Youtube account, it looks like this:

http://gdata.youtube.com/feeds/api/users/gravtex/uploads

Optional Advanced Tactic – I don’t do this on every article I create, but if I think it needs some extra help on ranking in the search engines, I’ll use Linksvana to get an additional 20 links to the post. It may not seem like a lot of links, but I’ve found these links really pack a punch compared to most other links you get. If you sign up through this link, they’ll give you 50 free credits for using their system (I’m jealous, because I never got that deal).

How To Easily Get Free Traffic To Your Website

I see posts in forums just about everyday from somebody new wondering how they can get free traffic to their website or how they can get high search engine rankings.

They want to know all the magical little “secrets” to getting tons of traffic from search engines like Google, Yahoo, and MSN.

I used to reply to all of these forums posts with my answer, but it always seemed that someone would pop up the very next day asking the same question, so I’m going to cover some very simple things you can do to get traffic to your website right here in my blog instead.

But here’s the key…

You ready?

You sure? You might not want to hear this.

Okay, if you’re really sure…

The key to building up massive amounts of free search engine traffic is to take ACTION.

It’s not some silly little automated system that just sucks up your money, or the latest search engine “loophole” for you to exploit that will actually accomplish the opposite of what you want.

The key is to take action so if you’re expecting to sit on your butt and traffic will magically appear, then free search engine traffic isn’t for you. It’s great traffic to get, but it takes a little bit of work to get it.

Okay, if I’ve got you convinced that taking action is what it’s going to take to get a lot of free search engine traffic, let me give you some simple actions you can take.

Daily Actions

Here are some actions you can take on a daily basis, and once you get the hang of it, you’ll be able to do this all within 15 minutes. Some things you could do: make a post everyday in a niche related to your website with a simple link in your signature linking back to your website; make a post on your website’s blog; you could also comment on other people’s blogs leaving helpful feedback or commentary and also including a link back to your site.

Obviously, that’s not an all inclusive list of things you can do to build traffic on a daily basis, but it should help you get the wheels turning in your head to come up with even more ways.

Weekly Actions

For your weekly actions, you could take an hour or two out of one day and get these done. You could write an article or two on a topic related to your website, and submit it to popular article directories like EzineArticles. You could also submit your website to 5-10 directories. There are literally thousands of directories out there. You could even record a video and put it up on Youtube and other video sharing sites, and drive traffic to your site with video.

Monthly Actions

Every month you could take an hour or two to write and distribute a press release. Press releases are actually easy to write, and a good press release can drive a ton of traffic to your website in addition to getting you a lot of high quality links.

So there you have it, some simple actions you can take on a daily, weekly, and monthly basis. Just make sure you pick something you can do on a consistent basis and watch your website traffic keep on going up right along with it.

Want more strategies like this to get more traffic to your website? Then be sure to sign up for my printed monthly newsletter about traffic generation – Traffic Transformation Monthly. Every month I’ll send you some of my best strategies for getting more visitors and on how to convert those visitors into buyers.

White Hat Search Engine Optimization Just Makes Sense

In an online world where everyone is trying to make money quickly and where everyone wants everything right now without having to work for it, it’s easy to see the appeal of blackhat search engine optimization.

With the relative ease of use (if you have the right tools and knowledge), and the speed at which you can make money, a lot of people have flocked to using blackhat search engine optimization techniques.

I’ll even admit to having ventured over to the “dark side” for a couple years. However, I got out of it once I realized that I wasn’t building anything of value, and that I’d have to continue working hard for a diminishing return.

You see, that’s the problem you face when in the world of blackhat search engine optimization. Like an outlaw, you’re always running from the law – or in this case the Google. There’s just no long term value in the blackhat world.

You’ll spend your time trying to keep the websites you build under the radar. Instead of trying to get listed on the first page of the search engines, you’ll be happy with page two or three because you know that page one would simply bring too much attention to your site.

You’ll actually get nervous if you have a website that gets over 1,000 visitors in a day because you’ll realize that the life cycle of your website is about to end (trust me, it is), and you’ll have to start back at square one as soon as the website gets banned.

Blackhat search engine optimization can even cause problems in your personal life. People will ask you what you do, and you’ll give some vague answer so as not to reveal what you actually do because you’re not proud of it and certainly don’t want people to see examples of you work.

Conversely, when you’re dealing in the world of whitehat search engine optimization you’ll notice that it takes a little longer to get a lot of traffic flowing into your website, but you’re not in constant fear of it disappearing.

If you suddenly start getting thousands of visitors a day, it’ll be cause to throw a party, not panic. You’ll know that the work you’ve put into the site is paying off.

Whitehat search engine optimization is a long term strategy whereas blackhat search engine optimization is absolutely a short term strategy. With whitehat you’re building an asset that you could eventually sell if you chose to, but a blackhat website has almost no value on the market these days – nobody wants to own a website that is in imminent danger of getting banned by the search engines.

Don’t let the dark side tempt you – stick to the light side and you’ll be a lot better off two years down the road than your colleagues that decide to go blackhat.

Want more great tips and strategies for getting traffic to your website? Then be sure to sign up for my printed monthly newsletter – Traffic Transformation Monthly. You’ll get exclusive content and strategies for getting traffic to your website.

What Language Do Your Content Writers Speak?

When it comes to hiring someone to create content for your website, it’s important to know what language your writers speak.

First, you’ll want to consider what language is their FIRST language. If it’s not English, and they haven’t spent the last 10 years living in an English speaking country, then they probably aren’t going to be up to snuff for your article writing projects.

I’ve hired a ton of different writers over the past few years to create content for my webistes, and I’ve had to learn this the hard way. I’ve tried to get cheap and take the writer from India over the qualified writer from the U.S. Even in cases where the person from India has a masters degree in English, I’d still have been better off with the native English speaker.

In my experience, even the excellent writers from India still tend to make small mistakes that make it obvious they’re not a native speaker.

And the ones I’ve hired who have masters degrees in English, they use a lot of big words that just aren’t in common use today, and they may have sentences that are grammatically correct, but are very awkward to read.

I seem to have hit a nerve with writers from India who don’t seem to appreciate my take on their writing.

Just recently I had one write the following to me:

“Wish you’d kept off that snide remark about writers from India. You guys will never improve. The white skin reflects your mentality – shallow, pale and totally colorless!”

Obviously this person is ticked off, but I still stand by my original assessment that Indian writers are a major step below American writers. If I wanted content written in Indian, I’m confidant they’d do a good job, however, for content written in English, I’ll stick to my team of American writers despite the extra expense. They can insult me all they want, but as they say, “the proof is in the pudding.”

Having writers whose first language is English is very important, but it’s not the only consideration you need to make.

The next thing you need to know is if your writer knows American English. With apologies to the British, American English is the standard language of the web. Unless you’re serving just one particular country like England or Australia, you’ll want to stick to American spellings, and American slang, otherwise you’ll be turning off a large portion of your reading audience.

So while it may cost a bit more to get a person who grew up and lives in the United States to write your articles, the investment will be well worth it.

If you’re using your articles for article marketing, you’ll get more people republishing the article, and more people clicking through your links which means more people visiting your website.

If using articles as content for your website, you’ll have people spending more time on your site, linking to it, and spending money on your website.

The last point I want to cover is making sure your writers speak the jargon of whatever niche your website is in.

If I said I have an MS63 PCGS certified 1907 High Relief Wire Rim St. Gauden, what did I just say? Unless you collect coins you probably have no idea what the heck I just said. If you collect coins, you probably know I’m talk about a $20 gold coin (that one in particular is worth almost $25,000). The point I’m trying to make is that when you hire someone to write articles for you, make sure they’re familiar with the lingo in that area. If they’re not, your visitor will be able to spot that quickly, and you’ll end up losing credibility.

Follow these guidelines for your articles and you’ll find that increasing traffic and revenue to your website is a whole lot easier than when you try to use 3rd rate writing services just to save a couple bucks.

If you found this article valuable, you’ll get articles just like these and a whole lot more when you sign up for my traffic generation newsletter – Traffic Transformation Monthly. It’s a printed newsletter that will be shipped to your home or office every month.

Why Every Business Needs A Search Engine Optmization Strategy

A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable.

There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.

I have a friend who is very Internet savvy – he uses Google everyday, he buys a lot of items online, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.

While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”

However, reaching him as a customer is a lot trickier because traditional advertising methods simply don’t work very well.

This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.

So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines…

1) Content and 2) Links.

You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.

And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.

I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.

Want even more strategies for getting high quality traffic to your website? Then sign up for my printed monthly newsletter – Traffic Transformation Monthly. Every month, I’ll mail you a new issue packed full of strategies to help you get more traffic, and also I’ll talk about how to convert that traffic into customers.

Blackhat SEO Confessions – Stop Looking For Search Engine Loopholes

It seems like every few months someone releases a new product promising to reveal the latest search engine loophole to you that will finally show you how you can get the #1 ranking in Google in less than 60 seconds.

Okay, I’m exaggerating a little, but not that much.

The problem with these people and their products is that even if they did uncover a legitimate loophole, as soon as a lot of people start to take advantage of it and ultimately abuse it, that loophole is slammed shut, and the people who are using that loophole are frequently penalized if not outright banned from the search engines for it.

I have a lot of first hand experience with this. A few years ago, I built websites that really had no value to the people who visited them, but you could trick the search engines into thinking that these were great sites, and the search engines would reward you with high search engines and a lot of traffic.

Initially, it worked great, but once the search engines figured out what was going on, they got rid of the little loopholes that people like me were taking advantage of and banned those websites.

I had websites go from getting 5,000+ visitors per day to 50.

Trust me, that’s not a good feeling.

These days, however, I do things very differently. I don’t even bother with the latest loophole or blackhat tactic of that day – I follow a strategy that has been working for years, and will continue to work for the foreseeable future.

And it’s a really simple strategy.

I follow basic search engine optimization guidelines, update and add content to my site regularly, and seek out high quality links for my website.

I know it’s not as sexy as pushing buttons and getting a site that gets thousands of visitors a day, but a month later when that site you built with sexy button pushing software is getting absolutely no visitors, my site will be continuing to get more traffic.

Another benefit to building high quality sites that are built to last, and that’s that they’re something you can sell. You see, those crappy sites that try to take advantage of the search engines aren’t worth anything as soon as they stop getting traffic, and it’s not a matter of if they stop getting traffic, it’s a matter of when. On the other hand, if your build a site that people legitimately like to visit, then it’s reasonable to assume that the search engines will like it too and you’ll be rewarded with more traffic which makes your website very attractive to potential buyers.

So stop trying to play tricks on the search engines, in the long run, you’re going to be a lot better off building high quality websites than you would building junk websites.

Want to learn more legitimate and powerful ways to drive traffic to your website? Then be sure to sign up for my monthly traffic generation newsletter – Traffic Transformation Monthly. Every month, I’ll mail you tips and strategies for generating traffic and converting that traffic into customers.

Indirect Search Engine Optimization Strategies

If we were to take a trip back in time to 2003, you’d notice that getting high search
engine rankings was a far simpler and easier task.

If you wanted to rank highly for a term, you’d just get as many reciprocal links as you possibly could and would use the identical anchor text on all the links. The title tag of your site would include only the keyword you’re optimizing for, and you’d make sure that your main keyword appeared at the top of the page, and showed up frequently in the body of your website as well.

This “Brute Force” style of getting high search engine rankings was as effective as it was simple.

The problem is that some people just haven’t caught on to the fact that it’s 2007 (almost 2008). The methods you use to get high search engine rankings have changed – using ancient methods just aren’t going to cut it.

You don’t want your website to appear perfectly optimized. Google has learned that perfectly optimized websites are rarely the best sites to put at the top of their listings.

Instead, the best sites tend to have a lot of related content that supports the main theme of the website, they have a variety of anchor text pointing to their websites, and the content of their website doesn’t scream “optimized”.

For example, I was browsing through the stats of a few of websites I’d forgotten about and hadn’t done anything with in several months. One of them had triple the traffic it had when I last looked, so I was curious and took a closer look.

As it turns out, the site had climbed up in to the top 30 of Google for the term “network marketing.” I was actually a little surprised since I hadn’t even been targeting that term. I had instead been targeting phrase “mlm training” and I’d gotten up to #1 in Yahoo for that phrase.

However, Google apparently thought I was trying too hard to get a high ranking for the term “mlm training” but they felt that I was doing a good job of covering the topic of “network marketing” and gave me a fairly high ranking for the term even though the site was not at all optimized for that particular term. One thing I will point out here is that I did have some links (not the majority) that used the anchor text “network marketing” when referring to the website.

This is just one of many examples where what I like to call Indirect Search Engine Optimization has come into play.

So just keep in mind that getting if you’ve been reading other search engine optimization information where it’s telling you to have a certain keyword density, and that 90% of your links should all use the keyword you’re optimizing for that you’re likely reading out of date information – information that’s going to accomplish the opposite of a high ranking.

Instead, I recommend that you focus on providing high quality content, get a variety of links to a variety of pages, and use the anchor text of the keyword you’re optimizing for 60% or less of the time.

Want to get more information like this delivered straight to your mailbox? If so, be sure to get yourself a subscription to my printed monthly newsletter – Traffic Transformation Monthly. Each month I examine strategies for generating traffic and converting that traffic into customers. This is one newsletter any webmaster or blogger can’t afford to be without.

Long Tail Search Engine Optimization Strategies

Long Tail Search Engine Optimization Strategies

If you haven’t yet read the book, The Long Tail, by Chris Anderson, you’re missing out on a fascinating book about how markets are being more and more niched and fractured. The tagline of the book is “Why the future of business is selling less of more.”

One very real application that the book has is in the world of search engine optimization. Back when search engine were far less mature and the search engine user was far less sophisticated, most people would search for information by typing in a single word or two word phrase. The websites that were at the top of the search engines for those phrases got the bulk of the traffic.

However, today the search engine user is far more sophisticated. They know more about what they’re looking for and they know how to use the search engine to get the most relevant results that they’re looking for. For example, a search that 7 years ago might have simply been “real estate” is now “make money investing in apartment complexes.” While the second term might generate a lot less traffic than the former, it is almost certainly a higher quality visitor who is probably more serious about investing and willing to spend money on your site if you have exactly what they’re looking for.

What that means to you, the website owner, is that you need to focus on providing more specific and detailed information to your visitors to get traffic. You also need to start offering a wider variety of products to meet the demands of today’s more sophisticated customer.

When it comes to optimizing for these “long tail” phrases, there are some challenges involved. First, there are so many long tail terms that will bring in a small amount of traffic versus the few primary terms that will bring in a lot of traffic that most people will just focus on the primary terms and ignore the long tail side of things.

That is a huge mistake because the long tail searcher is likely more likely to be the person who is likely to spend money at our website and also getting ranked well for long tail terms is far easier than it is to get a top 10 ranking for primary terms. If we look at our “real estate” example, the average Pagerank of a site on Google’s first page is a 7. Conversely, for the term “make money investing in apartment complexes” typical Pagerank is about 3 and there was no one who was optimized for the exact term so getting ranked would for that phrase would be extremely easy.

In my own business, long tail search engine optimization is the area I focus on. I’d much rather have a little traffic from a ton of low traffic phrases than I would from one or two primary phrases. Sure, as a search engine optimization expert, getting a top 10 ranking for a difficult term is a nice feather to put in my cap, but I’m much more concerned about actually making money than stroking my ego.

You see, if I have one or two phrases ranked in the top 10 of a search engine like Google that’s bringing in nearly all of my traffic and hence revenue, then if I lose that ranking, my earnings are going to plummet. On the other hand, if I have 500 terms that each bring in just one or two visitors each day, then if I lose one of those rankings, I won’t even notice the difference in traffic.

Let me who you some traffic stats from two websites that I’ve been working on lately. The first is a website devoted to pet snakes. This site has excellent rankings for its primary keywords, including a #1 ranking in Google for the term “pet snakes.” This ranking does bring in a fair amount of traffic to the website, but if I look at the actual stats, I can see that 65% of my visitors are using terms that aren’t listed by this stats program. Each term may only bring me 20 or 30 visitors for the entire month, and some may only bring on one visitors a month, but because there are so many of them, over 1000, that traffic greatly exceeds the traffic I get from being ranked #1 for the term pet snakes, and to be honest, I’d much rather be ranked well for those 1000 or so long tail terms than I would for pet snakes. And to be honest, when my site went from being ranked #3 in google for pet snakes to #1, the jump in traffic was hardly noticeably because I get such a large portion of traffic from my long tail keywords.

On another site I’ve been helping to build on the topic of camping, the long tail traffic is even more pronounced. The site has a top ten ranking for the term “camping tips”, but only a small portion of the overall traffic on the website comes from that ranking. In fact, 85% of the traffic to the website comes from long tail phrases. Why? Well, on this site, we devoted a great deal of time to developing content that I would consider to be expert quality. If you read the articles on the website, you’ll realize that not only were they well researched, but they were written by someone who an expert on the subject matter.

That’s one thing you really need to focus on when building websites now – expert quality content. You may not be an expert on the subject yourself, but you can almost always find someone who is an expert to write the content for you. The reason you want someone who is a subject matter expert is because they will bring up topics that you wouldn’t have though to include, but are related to the subject.

For example, when I was building a site about guitars for a client, I hired a guitar player to write the articles and I actually had her select a lot of the topics because while I’m good at keyword research, a guitar player is more likely to know what topics are relevant to guitar players than a keyword research tool.

Once you’ve got the expert quality content on your website, the other important factor in ranking well is that your website has sufficient authority. What I mean by that is that your website has a lot of quality one way links pointing to it. Try not to focus on getting links to your homepage, but rather focus on getting links to your expert quality content pages. The more links you have to these pages, the more top ten long tail rankings you’ll pick up for that article. It’s not uncommon for a high quality article to have 20 or more top ten rankings for long tail phrases and it doesn’t take long for all those phrases to add up to more traffic than if you were ranking well for the primary keyword of the article.

So to recap quickly, the future of search engine optimization is really going towards long tail optimization since the visitors are of higher quality and you’re less likely to see all your hard work undone by the next algorithm update. Getting ranked well for these terms is relatively easy as long as you focus on having expert quality content on your website and if you focus on getting quality links to your pages.

That’s long tail search engine optimization in a nutshell. It’s the focus of my work as an SEO expert, and if you’re really serious about making money from free search engine traffic, you’ll stop worrying about getting that top ten ranking for “real estate” and you’ll start focusing on the long tail phrases that are where the real money is.

Want to learn the secrets of long tail search engine optimization, then visit my website at LongTailSEOSecrets.com for a complete guide to Long Tail SEO.

Search Engine Optimization Is A Marathon, Not A Sprint

When it comes to getting high search engine rankings, it seems like everyone wants their #1 Google ranking right now. I guess that’s just how our society is right now. We want it all and we want it all right now.

The problem with that “gotta have it now” mentality is that when it comes to getting high search engine rankings, especially for competitive terms, is that they take time.

I look at getting high search engine rankings as more of a marathon you have to run than a sprint. The problem is most people treat it exactly the opposite way. They’ll read a book on search engine optimization, and for the next week or even a month, they’ll be taking massive action getting links and building up great content.

At the end of the month when they don’t have a stampede of traffic busting down their doors, they say that this “search engine optimization” stuff is a bunch of crap.

The problem is they simply didn’t give it enough time, and sometimes that’s all it takes. It may not take another link, another article, or anything else besides another month or two. I’ve had websites that I’ve forgotten about for a few months, and when I decided to check my rankings just for the fun of it, I’ve found that I’ve got top ten rankings for highly competitive terms even though I didn’t do anything except give the website more time.

That’s the nature of search engine rankings these days. The search engines tend not to trust new websites. So even if you have done everything else right to get the number one spot on Google in your niche, you probably won’t get it until you site has “aged”. This can take anywhere from 3 months to a year. This phenomenon is called getting caught in the “Google Sandbox”.

If you have an older website, then you likely won’t have to worry about this problem, but even with older sites it can still take time to dramatically improve search engine rankings simply because it can take time for the search engines to update their listings. As long as you’re seeing your rankings go up, you’re on the right track even if it is only from 500 to 400. Just stick with it.

And if you see your rankings suddenly plummet – don’t panic. If you’ve been aggressive with your link building or if you’ve been trying to have perfect keyword density, you may have tripped some red flags with the search engines. Just back off a little bit, and your previous rankings should return.

So my advice to you is that if you’re looking to get great search engine rankings is that instead of taking massive action for a week and then quitting, do small daily actions over a longer period of time and you’ll find yourself having the success with your search engine rankings.

I’ll leave you with a quote that I think applies here rather well – “The race does not always go to the swift, but to the ones who keep running.”

Keep on running.

I share more advice like this on building traffic in my printed monthly newsletter – Traffic Transformation Monthly – if getting more traffic to your website high on your priority list, then you’ll want to get yourself a subscription today.

What Is A Natural Link Structure?

Natural Link Structure – It’s a term you hear search engine optimization gurus through around a lot. They speak of the importance of having a natural link structure, but just what the heck is a natural link structure?

That’s an excellent question, and it’s one you need to know the answer to if you want your website to achieve its full potential in the search engines (i.e. you want to get top rankings). If your link structure looks “artificial” to search engines like Google, then you’re always going to be playing catch-up instead of getting ahead in the search engine ranking game.

Having a natural link structure means that you have a large variety of links pointing to your site, your links use a variety of anchor text, and those links point to a variety of different pages.

Examples of sites that have natural link structures would be websites like WebMD.com, Wikipedia.org, and Youtube.com. These sites don’t need to go out asking for people to link to them.

If you want to have a perfectly natural link structure, then you need to “attract” links just like those sites do. To get people to link to you, it’s important to understand what makes other websites owners link to you. Webmasters and Bloggers will link to your website for a variety of reasons – perhaps you have an article that is really informative; maybe you offer a free tool for download on your site; or maybe you have a hilarious video that people need to see. And there are a whole lot more reasons why someone will link to someone else’s site. Heck, sometimes people who hate you will link to you. (It’s happened to me more than once.)

Websites that have a natural link structure tend to rank highly in the search engines. For example, Wikipedia tends to rank in the top ten for just about every general term these days – a lot of this is due to the sheer number of quality links coming into that site.

Making a site’s links look natural should be the goal of anyone optimizing their website. That means that you should focus on getting links from a wide variety of places. Get links from articles, directories, social media sites, blogs (very important), press releases, and just about any other place you can think of.

If you have control over the anchor text, make sure you use a variety of it. For example, if you have a site about coins, a good variety of anchor text would be “coins,” “coin collectors,” “numismatics”, “gold coins”, and so on. The point is to mix it up.

Also, don’t have all your links point to you homepage. That doesn’t look natural. Sites with a natural link structure have links pointing to a huge variety of internal pages on their website. (See my post on deep linking) For example, if you had coins.com, you’d want links pointing to coins.com/silverdollars/ coins.com/gold/ and so on.

Of course, the best way to get a natural link structure is to get it naturally. By that, I mean that your website is just so interesting and offers such great content that people can’t help but tell others about it. If you have a website like that, you’ll have new links pouring in all the time and your website natural search engine rankings will skyrocket.

For more ideas on how to write content people will link to, just take a look around this blog – I write about it frequently (check out my post on linkbait for more specifics), and try to be an example of it myself.

Want to learn a whole lot more strategies for building links? Then be sure to check out my link building guide at MissionUnlinkable.com.