Advanced Article Marketing – 13 Steps To Get Major Mileage From Your Articles
I’ve seen some people wondering if article marketing is still effective traffic generation strategy so I figured today would be an excellent time to revisit the topic of article marketing.
I was feeling a little lazy at the keyboard today, so the video or the accompanying podcast are both going to be a lot more illuminating and detailed than the straight up text. (Perhaps I’ll get the video transcribed for you at some point, but for now you’ll have to survive with what I’ve got for you here.)
The bottom line is that yes, it still works, but if you’re taking a “quantity over quality” approach, you’re doing it wrong.
These days if you really want to get your articles noticed, you need to create a high quality article. If you’re not going to write quality content, then you can skip the rest of this guide, you’ll find it to be entirely too much work.
Follow these 13 steps (yes, 13!) and you’ll find your articles getting major distribution, bringing in traffic, links, high search engine rankings to your website.
Step 1) Write your article.
Step 2) Create two more versions of that article. Here’s a video on how to do just that since it’s much easier just to show you how to do it than try to write it out.
Step 3) Put whichever article version you feel is best on your blog. This needs to be your own domain name, by the way – not some blogger domains – get your own.
Step 4) Submit another version of your article to Ezine Articles. Ezine Articles doesn’t like spun content so just use one of the other two complete versions of your article.
Step 5) Record a video based on the article topic. The easiest way to do this is to simply fire up Powerpoint or some other slideshow software and essentially read the article while displaying bullet points. You won’t win any awards for your presentation skills, but if that’s what it takes to get your video done, then do it. You can use software like Camtasia, Camstudio and Screenflow (for mac users) to record your computer screen in video format.
Step 6) Distribute the video. Turning your videos into multimedia presentations is really going to enhance your text… even if it says the same thing! Now we’ll take these videos and put them on video sharing sites. Youtube can be all you ever need in terms of video sharing, but since there are a lot of video sharing sites out there, we may as well use them, right? Go on over to TubeMogul and get yourself a free account to distribute your videos. Personally, I use TrafficGeyser for video distribution, but it runs $97/month and really isn’t necessary until you start seeing money come in the door from your efforts.
Bonus: If you use Traffic Geyser, they now have an article distribution service built into their video service. It’s not the best article distribution service on the planet, but if you have an account, you may as well take advantage of it.
Step 7) Use Search Engine Nuker to distribute your video and text combination. Once you have your video uploaded, now you can take your combined three versions and the embed url for your video and put together a nice multimedia presentation to share on social networking sites.
Step Distribute through Article Marketing Automation. Article Marketing Automation is an article distribution service that puts unique versions of your article on blogs.
Step 9) Distribute through Unique Article Wizard. Unique Article Wizard is a similar service to Article Marketing Automation but they have a completely different distribution network and again provide quality backlinks to your site.
Step 10) Create A Squidoo Lens On The Topic.
Step 11) Create A Hubpage on the Topic
Step 12) Social bookmark all this content you’ve been creating. If you used the Search Engine Nuker program I recommended in Step 7, they have a URL manager that makes this extremely simple. In fact, it’s about the only way to keep all these links organized. Social bookmarking will get all your content indexed a lot faster and since SEO and organic traffic generation takes long enough as it is, I recommend you take advantage of it.
Step 13) Submit Your RSS Feeds to RSS directories. Search Engine Nuker makes this really easy as well. Remember to manually add in your own blog’s RSS feed, your Youtube RSS feed, as wells as feeds from Ezine Articles, Squidoo, and Hubpages.
Note: Your Youtube RSS feed can be a big tricky to find so here’s what it looks like:
So for my Youtube account, it looks like this:
Optional Advanced Tactic – I don’t do this on every article I create, but if I think it needs some extra help on ranking in the search engines, I’ll use Linksvana to get an additional 20 links to the post. It may not seem like a lot of links, but I’ve found these links really pack a punch compared to most other links you get. If you sign up through this link, they’ll give you 50 free credits for using their system (I’m jealous, because I never got that deal).