How To Build A Link Wheel

In this video I show you a cool way to boost your traffic and search engine rankings quickly.

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Let me know what you think – post a comment :-)

Also, I think we’ve still got a couple spots open in the traffic mentoring and coaching program – click here to learn more.

Advanced Article Marketing Tutorial

Advanced Article Marketing – 13 Steps To Get Major Mileage From Your Articles

I’ve seen some people wondering if article marketing is still effective traffic generation strategy so I figured today would be an excellent time to revisit the topic of article marketing.

I was feeling a little lazy at the keyboard today, so the video or the accompanying podcast are both going to be a lot more illuminating and detailed than the straight up text. (Perhaps I’ll get the video transcribed for you at some point, but for now you’ll have to survive with what I’ve got for you here.)

File Downloads (right click to download)

The bottom line is that yes, it still works, but if you’re taking a “quantity over quality” approach, you’re doing it wrong.

These days if you really want to get your articles noticed, you need to create a high quality article. If you’re not going to write quality content, then you can skip the rest of this guide, you’ll find it to be entirely too much work.

Follow these 13 steps (yes, 13!) and you’ll find your articles getting major distribution, bringing in traffic, links, high search engine rankings to your website.

Step 1) Write your article.

Step 2)
Create two more versions of that article. Here’s a video on how to do just that since it’s much easier just to show you how to do it than try to write it out.

Step 3) Put whichever article version you feel is best on your blog. This needs to be your own domain name, by the way – not some blogger domains – get your own.

Step 4) Submit another version of your article to Ezine Articles. Ezine Articles doesn’t like spun content so just use one of the other two complete versions of your article.

Step 5) Record a video based on the article topic. The easiest way to do this is to simply fire up Powerpoint or some other slideshow software and essentially read the article while displaying bullet points. You won’t win any awards for your presentation skills, but if that’s what it takes to get your video done, then do it. You can use software like Camtasia, Camstudio and Screenflow (for mac users) to record your computer screen in video format.

Step 6) Distribute the video. Turning your videos into multimedia presentations is really going to enhance your text… even if it says the same thing! Now we’ll take these videos and put them on video sharing sites. Youtube can be all you ever need in terms of video sharing, but since there are a lot of video sharing sites out there, we may as well use them, right? Go on over to TubeMogul and get yourself a free account to distribute your videos. Personally, I use TrafficGeyser for video distribution, but it runs $97/month and really isn’t necessary until you start seeing money come in the door from your efforts.

Bonus: If you use Traffic Geyser, they now have an article distribution service built into their video service. It’s not the best article distribution service on the planet, but if you have an account, you may as well take advantage of it.

Step 7) Use Search Engine Nuker to distribute your video and text combination. Once you have your video uploaded, now you can take your combined three versions and the embed url for your video and put together a nice multimedia presentation to share on social networking sites.

Step 8) Distribute through Article Marketing Automation. Article Marketing Automation is an article distribution service that puts unique versions of your article on blogs.

Step 9) Distribute through Unique Article Wizard. Unique Article Wizard is a similar service to Article Marketing Automation but they have a completely different distribution network and again provide quality backlinks to your site.

Step 10) Create A Squidoo Lens On The Topic.

Step 11) Create A Hubpage on the Topic

Step 12) Social bookmark all this content you’ve been creating. If you used the Search Engine Nuker program I recommended in Step 7, they have a URL manager that makes this extremely simple. In fact, it’s about the only way to keep all these links organized. Social bookmarking will get all your content indexed a lot faster and since SEO and organic traffic generation takes long enough as it is, I recommend you take advantage of it.

Step 13) Submit Your RSS Feeds to RSS directories. Search Engine Nuker makes this really easy as well. Remember to manually add in your own blog’s RSS feed, your Youtube RSS feed, as wells as feeds from Ezine Articles, Squidoo, and Hubpages.

Note: Your Youtube RSS feed can be a big tricky to find so here’s what it looks like:

http://gdata.youtube.com/feeds/api/users/[YOURUSERNAMEHERE]/uploads

So for my Youtube account, it looks like this:

http://gdata.youtube.com/feeds/api/users/gravtex/uploads

Optional Advanced Tactic – I don’t do this on every article I create, but if I think it needs some extra help on ranking in the search engines, I’ll use Linksvana to get an additional 20 links to the post. It may not seem like a lot of links, but I’ve found these links really pack a punch compared to most other links you get. If you sign up through this link, they’ll give you 50 free credits for using their system (I’m jealous, because I never got that deal).

Professional Link Building Tools

Professional Link Building Tools

This question comes up quite a bit.

People want to know what I personally use to build links. And the answer is complex. I use a lot of tools, methods, and resources to do it… There’s no one tool I use that can do everything I need done so I use several.

Today, I’ll talk about my favorite tools that I’ve been using over the past year or two. By the way, these tools all cost money. They’re way better than any free alternative I’ve found so I’d rather pay the monthly subscription rather than use third rate software just to save a buck or two – the attitude I’d recommend for any true business owner.

Search Engine Nuker

This is a really cool tool that can help you get top 10 rankings in Google as little as 24 minutes (no joke, I’ve done it). Currently this program is the cornerstone to my traffic building efforts and for good reason. It is extremely powerful, and unlike some of it’s competitors, has outstanding support, is updated frequently, and it actually works (most programs like this are buggy… to say the least).

To say exactly what it does takes quite a while because it has so many different things it can do. For example, need to submit and article to article directories? It’ll do it for you. Need to get your site on social network sites – again, it’ll do it for you. Want to bookmark your sites? You guessed it, not a problem.

Rather than going into a long explanation of everything the software does, just go to SearchEngineNuker.com and give it a try yourself – the first 7 days are free and the trial is fully featured. I highly recommend it, though, and probably use it in some capacity almost every day.

Traffic Geyser

Traffic Geyser is a top of the line video distribution service. Look, these days you need to be doing something to rise above the noise and stand out from the competition, and one way to do it is to use video. Yes, a lot of people have started to use video, but most people still aren’t. Be one of the smart ones that use video to promote your websites.

Now if you’re on a tight budget, you can probably get away with not getting Traffic Geyser right away. You can get decent results just submitting your videos to Youtube or if you only make a few videos a month, the free version of Tubemogul is a good alternative.

However, when you really want to get the most mileage out of a video, it’s time to use Traffic Geyser. They not only submit to video sites (24 at the moment), they also submit to social bookmarking directories, podcasting directories, have a transcription service that you can use to create articles that can be automatically submitted to article directories. It’s a really sweet system.

If you’re interested, be sure to use this link to get the first 30 days of service for $1.

Article Marketing Automation

When it comes to article distribution, article directories are good and work, but you’re better off if you can get unique content on blogs, not article directories. That’s exactly what this program does. They’ve built and extremely large network of blogs looking for free, high quality content. And in return for the content, you get links to your sites.

I really like this program and it’s helped me get some pretty nice rankings in the health niche so I’m happy to give them a shout out for creating a great piece of software.

Linkvana

I really love this tool. I’ve been using for for almost two years now and it’s really a tool built by professionals for professionals.
I’ve read in forums people saying that they don’t use it because it costs too much. And to me, that’s music to my ears because I don’t want everybody and their brother using this tool. I’ve been using it to get high rankings for competitive keywords and haven’t found anything that does a better job yet.

Using the system is a little bit of work, but that’s why it works so well. Basically, what it does is uses a large private blog network to build one way links to your websites, and these links perform great.

The price tag for this software is $147/month and you still have to pay for the blog post writing or do it yourself, and most people don’t like it. However, that’s precisely why this software works so darn well.

If you’re really serious about increasing your rankings, you’ll give it a try. If you have several sites you do work on (or do work for clients – yes, I’m 100% comfortable using this program on a site for a client) then consider it essential.


Unique Article Wizard

I remember when I first heard about the program back in 2005 (it had a different name back then, though). I thought it was the coolest concept I’d heard of for article distribution. It’s no longer the only game in town, but it still gets me links I wouldn’t otherwise get and is still well worth the price of admission ($67/month).

Where I get articles written.

Obviously, I need A LOT of content to use the tools above, and I certainly don’t do it all myself. I don’t mind doing a little writing myself now and then, but I certainly wouldn’t go so far as to call myself a writer at this point so I outsource the vast majority of my content creation.

And it really depends on the project I need done. If I need high really quality articles written, I’ll seek out an expert on Elance or Rentacoder and pay a premium price to get someone who really knows the subject matter well (get authority level content from subject matter experts). Most of the time, however, I just need basic content written to get me links so I’ll use the bargain priced services of Need-An-Article.net ($5.52/article).

Is this all I do?

No, it isn’t. Honestly, there are a lot of methods I haven’t gone into here that I use to build links, but those are the major tools I use and they can give your site a major traffic boost if you use them (Please note they aren’t magic wands that make traffic magically appear – you have to USE them). If you really want to tackle high competition keywords, you’ll need to go above and beyond those tools, but for many people the above 5 resources will get the job done most of the time.

I’ll give you one more nugget of information in this post… none of the tools above does press releases (you can get them written for $17 at Need-An-Article.net) yet it’s an extremely powerful way to get traffic instantly AND to build high quality backlinks for the future. Use them. I really like PRweb.com if you can swing it in your budget, but have also gotten good results from the cheaper alternative, Webwire.com (The $20 option works fine).

Linkvana Case Study – My Results Over 6 Months

Okay, so nobody ever said I was good about putting up blog posts on a regular basis, but this is ridiculous. I haven’t posted anything here since February. Sorry ’bout that.

Anyway,

I’ve had a few people email me and how Linksvana is working for me? I have a solid six months worth of data I can share with you about how its worked for me, so I figured I’d share the results with you and let you make up your own mind if its worth it.

You can read my old post about it if you need to catch up about what the heck Linksvana does, but if you don’t know anything about it, it’s a one way link building system.

Now a tool is only useful if you use it. So I’m only posting the traffic data for sites that I added 50 or more links to their network. For the most part we kept doing what we were doing on each site, but this wasn’t a perfect scientific study.

I found that if I only added a few links to a site, then there was no appreciable increase in traffic.

My Results:
Site 1 – 256 links added
January – 2133 visitors
July – 7319 visitors

Site 2 – 113 links added
January – 1502 visitors
July – 1602 visitors
(never saw much of a jump in traffic, but revenue is up about $120/month so I’ll take it)

Site 3 – 68 links added
January – 2063 visitors
July – 3067 visitors

Site 4 – 74 links added
January – 579 visitors
July – 999 visitors

Site 5 – 171 links added
January – 27597 visitors
July – 73947 visitors

Site 6 – 59 links added
January – 0 visitors (launched in May)
July – 445 visitors
With this site, I only used the Linksvana system to get links, nothing else. I did manage to get some top ten rankings in google despite the on page SEO sucking for this site, so as best I can tell, Google is definitely giving some weight to the links from their system.

One last thing I’ll add here is that while you can’t tell from the data, I got much better results from sites where I added links consistently over time instead of just doing one link building push. I’m sure you’re sick of hearing me say that you need to build links over time, so I’ll hop off my soapbox now.

If you want to check it out, it’s Linksvana.com – I’ve found it to be a worthwhile investment for me although it does take some time to actually use it (although it can all be outsourced pretty easily).

If you have any questions or would like to share your own results, post them in the comments below – I’d be interested to hear from you.

Linkvana Review – An honest review of the Linkvana one way link system

If you’re wondering if the Linkvana one way link building system is a worthwhile investment, then this review if for you.

When it comes to link building systems, I’ll be honest, there’s a lot of junk out there. And when it comes to link building a lot of people take the attitude of, “couldn’t hurt.”

In the world of link building, that’s not true at all. If you get links from “bad neighborhoods” or if you get too many at once or if they all use the same anchor text, these links that you thought were going to help you will actually hurt your search engine rankings and could even lead to the eventual banning of your domain name.

I know because I’ve used many of them in the past in an attempt to more easily improve my position in the search engines.

So it’s only natural I guess that I would be skeptical of a one way link building system that allows you to build unlimited links to unlimited domains. My first thought was, “here we go again.”

However, after reading the salesletter at www.linksvana.com (which was surpringly low key and hype free) I started to think that maybe, just maybe this one was different.

It sounded like it had been designed to not only be easy to use, but also to build links the correct way. And by correct I’m saying that you can vary up the anchor text pointing to your site, build links slowly over time instead of all at once, and get links from quality sites that all have Pagerank and a quality backlink structure of their own.

After debating it for about a week, I finally did decide to just bit the bullet and give it a try.

And once I got the hang of the system I found that it was extremely effective in increasing the rankings, and consequently traffic of several of my test sites. In just two weeks, I saw the traffic on two of my test sites double, and now I have to admit that I’m hooked.

What I’ve done is identified the 8 main advantages this system has over many of the others that you’ll see floating around out there promising to help you build one way links to your website.

1) Links are built over time.

The main problem that most link building systems have is that they build too many links too quickly. Linksvana has solved that that problem by throttling how many links it will send to one “project” at a time. I believe the limit is set to 8 links per day, which is about right.

However, through the magic of their queue system you can build several hundred links in a month, and their system will automatically spread them up over the course of the entire month instead of sending them all to your website at once.

If you’ve ever used a system like PayPerPost.com you know just how fast you can typically get links when your campaign is approved – typically it’s too fast.

2) Blogs in the network are all unique content

Unique content is king. However, the content also needs to make sense. Linksvana only accepts unique content in their system (and not junk “spun” content either). That means that their blogs look just like any other blog on the Internet – unique. This feature prevents any potential footprints and keeps the links you get from this system of high value.

That means it’s a little bit more work initially, but the long term benefits of a unique content system completely trump the little bit more effort you need to put in.

3) Blogs all have age and Pagerank

Of course, if all the blogs were brand new and not indexed in Google, they really wouldn’t do much good in helping your search engine rankings.

While I do have some theories as to how this system was put together, I’m still rather amazed that they have so many different blogs that are all at least Pagerank 2 (many are higher) and that they’re all at least a year old with some being up to six years old. The fact that these blogs are in good standing in Google is critical to making it work.

4) Easiest system I’ve ever used to build deep links to a website

Have you read my blog post on deep links? If not, then suffice it to say, deep links are extremely important to helping your website rank well in the search engines, especially for highly competitive terms.

The only problem is that a lot of other link building techniques only help you build links to the home page of your website. The other easy way to do this is through article marketing, but since article marketing just isn’t as effective as it used to be, this system make a great replacement to using articles to build deep links.

5) Centralized Interface

One of the things I’ve really come to appreciate about this system is the centralized user interface. You can manage all of your projects from one control panel, and using the system is actually quite intuitive. And I have nothing against 3waylinks.net (which I also recommend), but this system is so much easier to use.

6) Unlimited Links and Domains

While every system has practical limits somewhere, you’re not limited in the number of links you can build to one website and you’re not limited to the number of domains you can add.

While you can only build 240 links per month to one domain, you could do that every month, and you could do that on 50 domains if you liked every month. That’s 12,000 links per month!

7) Easy to do yourself or cheap to outsource

Part of the reason that they allow you to have unlimited numbers of links and domains is that a little bit of work has to go into creating each link. You don’t just login and automatically queue up 2880 links and forget about building links for the rest of the year.

Instead, you write short little blogs posts (each must be unique, not PLR, copied, or spun content) and then you queue up the post in the system. A couple days later you’ve got a link.

While these posts are easy to write and only take about 3 minutes to do apiece, there is still a time commitment involved.

If you just don’t have that kind of time, then they have a ridiculously cheap outsourcing option where you can have them create the unique blog posts for you for just $2/post. So even if you don’t have time, you can use this system to build a heck of a lot of quality links.

8 – Limited number of members allowed

To protect the integrity of the network and to allow everyone to get the most benefit out of a system like this, it makes sense that this type of network has to be limited in the number of people who can join.

That’s why I’m writing this review right now. Normally, I’d spend several more months testing this system like I did with 3waylinks.net to be absolutely certain it works before I recommended it to you. However, I’m fairly certain it will be full by then, and I don’t want you to miss out.

My initial testing has found that it can very quickly and very effectively boost your rankings, especially for terms of low and medium competition (I haven’t tested high competition keywords yet as it has been less than a month since I started using this system). And keep in mind that if you have a bunch of low traffic keywords that you rank well for that even though each page doesn’t bring in substantial traffic that together they will bring in a ton of traffic.

So what I’m really trying to say is that if you want more traffic to your website, then this is one system that I’d highly recommend trying out.

You can learn all about Linkvana at www.linksvana.com.

Bonus: To encourage you to give this system a try I’m sweetening the pot a little bit. You see, while this system is highly effective at building links you still need to know how to structure them. That’s why I recorded a short video that gives you several advanced use tips that will help you get the most out of this system.

To get this bonus, you must order at www.linksvana.com then use the contact form on this site to forward your purchase receipt. I’ll then send you the video for you to watch.

Have a great day, and happy link building.

Gary

3waylinks.net Review – An Honest Review of Jonathan Leger’s 3 Way Links System

Have you been wondering if Jonathan Leger’s 3 Way Link Building system is actually worth the investment?

3WayLinks.net Homepage

I have to admit that when I first heard about this system I was extremely skeptical. I was visiting one of my favorite Internet Marketing forums when I heard someone touting it as the greatest thing since sliced bread.

They said that it was “the real deal.” Also, they posted that, “in just 3 weeks I hit #1 on Google for my main keyword.”

Unconvinced – here’s what I said in regard to this 3 way linking “scheme.”

“Have you tested three way links versus regular reciprocal links?

Google can easily detect 3 way link networks, and treats them the same as reciprocal links. I'm not saying that there's not any benefit to using them, obviously they're working for you, just keep in mind that by using a 3 way exchange, you're not doing something Google hasn't already thought of.”

After a few exchanges back and forth I decided to give it a try. I’m a pragmatic guy. I care about results, not theory, so I thought I’d give it a try on a few sites I didn’t care all that much about.

I was a little concerned that this would be like other massive link exchanges where it’d work great for Yahoo and MSN, but that it would result in my site getting penalized in Google.

The system allows you to put up to 50 domains in their network for your monthly fee. I only added 3 websites. I then promptly forgot about it and went on my life.

Less than a month later, the traffic to one of the sites I had added had tripled!

Still, unconvinced I wasn’t ready to endorse the product. After all, that site was in position to see a massive traffic increase any day in the first place.

So I continued to ignore 3waylinks.net.

Before I continue with my story, I need to explain the keyword selection process so you understand why I was starting to get excited. When you use 3waylinks.net, you get to choose three keywords that will be used for the anchor text pointing to your site. The primary keyword you select will be used 60% of the time, the secondary keyword will be used 30% of the time, and the tertiary keyword will be used 10% of the time.

Okay, back to the story…

Then about 2 ½ months later I was looking at the traffic stats for the second site I had added to the network. It was a network marketing related website, and I had been targeting the term “mlm training” with my main keyword. I noticed that my traffic had jumped significantly for that term; however, it wasn’t the main way people were finding my website.

No, the top traffic generating keyword to my website was the term “network marketing.” This website wasn’t optimized for the term in any way, shape, or form. I had deemed that word too difficult to get top ten rankings for. However, I had used the keyword “network marketing” as my secondary keyword in the 3waylinks.net system. When I investigated where the traffic was coming from, it was all from Google. I had reached the top 30 of Google for the term “network marketing” without even trying.

A couple months later I broke into the top 10 of Google for the term mlm training, and that term then became my top traffic keyword. The site also achieved top 2 rankings in both Yahoo and MSN for “mlm training”.

At this point I checked out how the third site I had entered into the system. And you can probably guess what I’m going to say – yep – top ten rankings in Google for that site as well.

During this test I hadn’t been doing any other link building to these sites since I wanted to know if 3 Way Links was actually making the difference.

I am comfortable saying that, yes, 3 Way Links works, and it works extremely well. I am extremely comfortable recommending this to my loyal readers as a system that will help you get top ten rankings not just in Yahoo and MSN (as I originally suspected) but in Google as well.

And trust me, a top ten Google ranking is worth a heck of a lot more than a top ten in Yahoo or MSN because it drives so much more traffic to your website.

Now before you got off joining and expecting massive amounts of traffic, there are a few things you should know:

1) This is still a link exchange. Yes, it works substantially better than regular reciprocal link exchanges but at the end of the day, it’s still a link exchange system. However, Google is no longer as strongly against reciprocal link exchanges. According to their own Webmaster guidelines they now state you shouldn’t have “excessive reciprocal links.” What constitutes excessive is not known, but the 250 links that 3 Way Links builds to your site would seem to be under their limit.

2) You still need other links. You shouldn’t use 3 Way Links as the only links to your website. I think it’s dangerous to rely on just one link building method for your search engine rankings. Currently, you can rank well by just using this system, but if you use it in conjunction with other systems, you’ll see even better results.

3) Not useful for increasing Pagerank. If you’re obsessed with Pagerank then don’t bother with this system. I haven’t seen my Pagerank increase on any site by using this system. What I have seen is a dramatic increase in my search engine rankings and the traffic to my website. Google has made Pagerank a fairly irrelevant statistic over the past year so don’t get too hung up on it.

4) Some knowledge of how to build a website required. If you have absolutely no idea how to build a web page, then using this system is going to be difficult for you. There are some tutorials available for you, and a forum, but if you’re not comfortable with html then be prepared for a bit of a learning curve. You’ll need create a new web page for your site and paste in some php code to make this system work. If you can’t do that, you’ll need to hire someone to do that for you.

5) Selecting keywords. There’s a trick to making this system work that really isn’t covered by tutorials on the website. Your websites will appear in a 6-3-1 ratio. That means for every 10 links that are built to your website, 6 will include your primary keyword, 3 will include your secondary keyword, and 1 will include your tertiary keyword. To maximize the effectiveness of this system, your secondary keyword should be related to your website’s content, but it shouldn’t include any of the anchor text of your primary keyword. For example, 1-mlm training, 2-network marketing, 3-multi level marketing tips would be a good use of keywords. However, 1-mlm, 2-mlm training, 3-mlm help would be unwise since all of your keywords include the anchor text “mlm.” That looks highly unnatural to the search engines and it’s unlikely that you’ll rank as well if you do that.

So that’s my review. If you’re looking to get more traffic to your website, then I am willing to say that this is one of the easiest ways I’ve found to do it, and I fully recommend 3WayLinks.net to you.

Click Here To Learn More About 3WayLinks.net

Why Every Business Needs A Search Engine Optmization Strategy

A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable.

There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.

I have a friend who is very Internet savvy – he uses Google everyday, he buys a lot of items online, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.

While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”

However, reaching him as a customer is a lot trickier because traditional advertising methods simply don’t work very well.

This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.

So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines…

1) Content and 2) Links.

You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.

And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.

I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.

Want even more strategies for getting high quality traffic to your website? Then sign up for my printed monthly newsletter – Traffic Transformation Monthly. Every month, I’ll mail you a new issue packed full of strategies to help you get more traffic, and also I’ll talk about how to convert that traffic into customers.

Indirect Search Engine Optimization Strategies

If we were to take a trip back in time to 2003, you’d notice that getting high search
engine rankings was a far simpler and easier task.

If you wanted to rank highly for a term, you’d just get as many reciprocal links as you possibly could and would use the identical anchor text on all the links. The title tag of your site would include only the keyword you’re optimizing for, and you’d make sure that your main keyword appeared at the top of the page, and showed up frequently in the body of your website as well.

This “Brute Force” style of getting high search engine rankings was as effective as it was simple.

The problem is that some people just haven’t caught on to the fact that it’s 2007 (almost 2008). The methods you use to get high search engine rankings have changed – using ancient methods just aren’t going to cut it.

You don’t want your website to appear perfectly optimized. Google has learned that perfectly optimized websites are rarely the best sites to put at the top of their listings.

Instead, the best sites tend to have a lot of related content that supports the main theme of the website, they have a variety of anchor text pointing to their websites, and the content of their website doesn’t scream “optimized”.

For example, I was browsing through the stats of a few of websites I’d forgotten about and hadn’t done anything with in several months. One of them had triple the traffic it had when I last looked, so I was curious and took a closer look.

As it turns out, the site had climbed up in to the top 30 of Google for the term “network marketing.” I was actually a little surprised since I hadn’t even been targeting that term. I had instead been targeting phrase “mlm training” and I’d gotten up to #1 in Yahoo for that phrase.

However, Google apparently thought I was trying too hard to get a high ranking for the term “mlm training” but they felt that I was doing a good job of covering the topic of “network marketing” and gave me a fairly high ranking for the term even though the site was not at all optimized for that particular term. One thing I will point out here is that I did have some links (not the majority) that used the anchor text “network marketing” when referring to the website.

This is just one of many examples where what I like to call Indirect Search Engine Optimization has come into play.

So just keep in mind that getting if you’ve been reading other search engine optimization information where it’s telling you to have a certain keyword density, and that 90% of your links should all use the keyword you’re optimizing for that you’re likely reading out of date information – information that’s going to accomplish the opposite of a high ranking.

Instead, I recommend that you focus on providing high quality content, get a variety of links to a variety of pages, and use the anchor text of the keyword you’re optimizing for 60% or less of the time.

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Long Tail Search Engine Optimization Strategies

Long Tail Search Engine Optimization Strategies

If you haven’t yet read the book, The Long Tail, by Chris Anderson, you’re missing out on a fascinating book about how markets are being more and more niched and fractured. The tagline of the book is “Why the future of business is selling less of more.”

One very real application that the book has is in the world of search engine optimization. Back when search engine were far less mature and the search engine user was far less sophisticated, most people would search for information by typing in a single word or two word phrase. The websites that were at the top of the search engines for those phrases got the bulk of the traffic.

However, today the search engine user is far more sophisticated. They know more about what they’re looking for and they know how to use the search engine to get the most relevant results that they’re looking for. For example, a search that 7 years ago might have simply been “real estate” is now “make money investing in apartment complexes.” While the second term might generate a lot less traffic than the former, it is almost certainly a higher quality visitor who is probably more serious about investing and willing to spend money on your site if you have exactly what they’re looking for.

What that means to you, the website owner, is that you need to focus on providing more specific and detailed information to your visitors to get traffic. You also need to start offering a wider variety of products to meet the demands of today’s more sophisticated customer.

When it comes to optimizing for these “long tail” phrases, there are some challenges involved. First, there are so many long tail terms that will bring in a small amount of traffic versus the few primary terms that will bring in a lot of traffic that most people will just focus on the primary terms and ignore the long tail side of things.

That is a huge mistake because the long tail searcher is likely more likely to be the person who is likely to spend money at our website and also getting ranked well for long tail terms is far easier than it is to get a top 10 ranking for primary terms. If we look at our “real estate” example, the average Pagerank of a site on Google’s first page is a 7. Conversely, for the term “make money investing in apartment complexes” typical Pagerank is about 3 and there was no one who was optimized for the exact term so getting ranked would for that phrase would be extremely easy.

In my own business, long tail search engine optimization is the area I focus on. I’d much rather have a little traffic from a ton of low traffic phrases than I would from one or two primary phrases. Sure, as a search engine optimization expert, getting a top 10 ranking for a difficult term is a nice feather to put in my cap, but I’m much more concerned about actually making money than stroking my ego.

You see, if I have one or two phrases ranked in the top 10 of a search engine like Google that’s bringing in nearly all of my traffic and hence revenue, then if I lose that ranking, my earnings are going to plummet. On the other hand, if I have 500 terms that each bring in just one or two visitors each day, then if I lose one of those rankings, I won’t even notice the difference in traffic.

Let me who you some traffic stats from two websites that I’ve been working on lately. The first is a website devoted to pet snakes. This site has excellent rankings for its primary keywords, including a #1 ranking in Google for the term “pet snakes.” This ranking does bring in a fair amount of traffic to the website, but if I look at the actual stats, I can see that 65% of my visitors are using terms that aren’t listed by this stats program. Each term may only bring me 20 or 30 visitors for the entire month, and some may only bring on one visitors a month, but because there are so many of them, over 1000, that traffic greatly exceeds the traffic I get from being ranked #1 for the term pet snakes, and to be honest, I’d much rather be ranked well for those 1000 or so long tail terms than I would for pet snakes. And to be honest, when my site went from being ranked #3 in google for pet snakes to #1, the jump in traffic was hardly noticeably because I get such a large portion of traffic from my long tail keywords.

On another site I’ve been helping to build on the topic of camping, the long tail traffic is even more pronounced. The site has a top ten ranking for the term “camping tips”, but only a small portion of the overall traffic on the website comes from that ranking. In fact, 85% of the traffic to the website comes from long tail phrases. Why? Well, on this site, we devoted a great deal of time to developing content that I would consider to be expert quality. If you read the articles on the website, you’ll realize that not only were they well researched, but they were written by someone who an expert on the subject matter.

That’s one thing you really need to focus on when building websites now – expert quality content. You may not be an expert on the subject yourself, but you can almost always find someone who is an expert to write the content for you. The reason you want someone who is a subject matter expert is because they will bring up topics that you wouldn’t have though to include, but are related to the subject.

For example, when I was building a site about guitars for a client, I hired a guitar player to write the articles and I actually had her select a lot of the topics because while I’m good at keyword research, a guitar player is more likely to know what topics are relevant to guitar players than a keyword research tool.

Once you’ve got the expert quality content on your website, the other important factor in ranking well is that your website has sufficient authority. What I mean by that is that your website has a lot of quality one way links pointing to it. Try not to focus on getting links to your homepage, but rather focus on getting links to your expert quality content pages. The more links you have to these pages, the more top ten long tail rankings you’ll pick up for that article. It’s not uncommon for a high quality article to have 20 or more top ten rankings for long tail phrases and it doesn’t take long for all those phrases to add up to more traffic than if you were ranking well for the primary keyword of the article.

So to recap quickly, the future of search engine optimization is really going towards long tail optimization since the visitors are of higher quality and you’re less likely to see all your hard work undone by the next algorithm update. Getting ranked well for these terms is relatively easy as long as you focus on having expert quality content on your website and if you focus on getting quality links to your pages.

That’s long tail search engine optimization in a nutshell. It’s the focus of my work as an SEO expert, and if you’re really serious about making money from free search engine traffic, you’ll stop worrying about getting that top ten ranking for “real estate” and you’ll start focusing on the long tail phrases that are where the real money is.

Want to learn the secrets of long tail search engine optimization, then visit my website at LongTailSEOSecrets.com for a complete guide to Long Tail SEO.

What Is A Natural Link Structure?

Natural Link Structure – It’s a term you hear search engine optimization gurus through around a lot. They speak of the importance of having a natural link structure, but just what the heck is a natural link structure?

That’s an excellent question, and it’s one you need to know the answer to if you want your website to achieve its full potential in the search engines (i.e. you want to get top rankings). If your link structure looks “artificial” to search engines like Google, then you’re always going to be playing catch-up instead of getting ahead in the search engine ranking game.

Having a natural link structure means that you have a large variety of links pointing to your site, your links use a variety of anchor text, and those links point to a variety of different pages.

Examples of sites that have natural link structures would be websites like WebMD.com, Wikipedia.org, and Youtube.com. These sites don’t need to go out asking for people to link to them.

If you want to have a perfectly natural link structure, then you need to “attract” links just like those sites do. To get people to link to you, it’s important to understand what makes other websites owners link to you. Webmasters and Bloggers will link to your website for a variety of reasons – perhaps you have an article that is really informative; maybe you offer a free tool for download on your site; or maybe you have a hilarious video that people need to see. And there are a whole lot more reasons why someone will link to someone else’s site. Heck, sometimes people who hate you will link to you. (It’s happened to me more than once.)

Websites that have a natural link structure tend to rank highly in the search engines. For example, Wikipedia tends to rank in the top ten for just about every general term these days – a lot of this is due to the sheer number of quality links coming into that site.

Making a site’s links look natural should be the goal of anyone optimizing their website. That means that you should focus on getting links from a wide variety of places. Get links from articles, directories, social media sites, blogs (very important), press releases, and just about any other place you can think of.

If you have control over the anchor text, make sure you use a variety of it. For example, if you have a site about coins, a good variety of anchor text would be “coins,” “coin collectors,” “numismatics”, “gold coins”, and so on. The point is to mix it up.

Also, don’t have all your links point to you homepage. That doesn’t look natural. Sites with a natural link structure have links pointing to a huge variety of internal pages on their website. (See my post on deep linking) For example, if you had coins.com, you’d want links pointing to coins.com/silverdollars/ coins.com/gold/ and so on.

Of course, the best way to get a natural link structure is to get it naturally. By that, I mean that your website is just so interesting and offers such great content that people can’t help but tell others about it. If you have a website like that, you’ll have new links pouring in all the time and your website natural search engine rankings will skyrocket.

For more ideas on how to write content people will link to, just take a look around this blog – I write about it frequently (check out my post on linkbait for more specifics), and try to be an example of it myself.

Want to learn a whole lot more strategies for building links? Then be sure to check out my link building guide at MissionUnlinkable.com.