How To Increase Search Engine Traffic

Let’s face it. Search engine traffic is valuable. If it wasn’t, Google wouldn’t be making billions of dollars and Microsoft wouldn’t be spending a fortune on building a quality search engine. It’s high quality targeted traffic that converts into buyers.

However, getting your share of search engine traffic isn’t always the easiest thing in the world to do especially in competitive markets.

So today, I’m going to talk about how to increase search engine traffic. I’m going to assume you’re looking for tips on how to get listings from the organic listings (free listings) instead of the paid listings (pay per click). If you don’t mind paying for every click you get to your website, then by all means, give it a try.

For the rest of us, however, let’s focus on getting more visitors from Google, Yahoo, and MSN (Google mostly since they are by far the most dominant player in search).

First of all, you can forget about most web traffic software. There are a few programs worth considering, but for the most part, most of them are pathetic and unnecessary.

Also, don’t bother paying for search engine submissions. Again, they’re not necessary and they’re not going to increase the amount of website traffic you see – not one iota.

So what does make a difference?

Only two things. Content and links. That’s it. Everything else is based on one of those two things.
Add more quality content to your website and get more links to that content and you will get more visitors to your website. It really is that simple.
For example, if you have a blog and you’re only writing one post a week, try writing two posts a week. Then get links to each of those posts you made.

The blog posts you write can even do double duty. You can write a blog post and then modify it a little bit and turn it into an article that can be submitted to article directories. You can use the article directory submissions to get links to those blog posts or to any page on your site you want to get more search engine traffic to.

If you have an ecommerce website, you could go in and enhance all of your product descriptions especially if you’re only using the stock descriptions provided to you. Add more content to those pages and again get more links to those newly updated pages.
The most important thing (and I’ve said this many times) is to simply take actions. That’s your magic bullet. It’s not the latest loophole or piece of automated web traffic software. It’s actually going out there and getting something done.

So go out there and create more content and get more links to your website and you’ll see an increase in search engine traffic (the free kind) in no time.


  1. Anonymous says:

    You’re 100% correct. Everything is somehow related to either content or links, because that’s what the search engines and regular human readers need. It’s good to back up a step and re-focus on what’s really the most essential aspects of all of this. Post good content and try to get links. That’s it. Everything else is of secondary importance in the long run.

  2. Barry says:

    I like your comment about just taking action. Too many times I get bogged down thinking and planning, when it’s pretty simple really: write content and get links. Thanks for the reminder.


  3. Brate says:

    Nice suggestions. These are the points that we generally forget to concentrate upon. Classical 404 error pages are very annoying. They really mess up the whole concentration of the visitor, and they immediately get off your website, and they really never gonna come again. Sitemaps can be really helpful. A quick and intelligent visitor nowadays prefers to be in the Site map page directly. I have got the maximum visitor count on Sitemap after the home page. So, having a site map really helped me. I got my website designed and optimized from a web designing and marketing company named Their extra features also help my website to become increasingly popular day by day, by fetching genuine traffic for my clinical website.

  4. eejam says:

    To me, i more focus on SEO. unique content and backlink building…it’s better in getting good rank and traffic…

  5. I wish I had read the part about not paying for website submissions about three years earlier when I mistakenly believed that the more search engine submissions I had the more traffic I would pull.

    Since then I’ve learned the two things you mention here… content and links make the difference… content alone will not do it nor will a bunch of backlinks.

  6. mike says:

    of course we cannot forget the fundamentals of proper keyword research a lot of people tend to mess up on this step of website traffic generation. But that’s just my two cents

  7. John Lee says:

    Hi! Great post! This was really helpful!

    I agree, content makes all the difference.
    If your site contains quality contents – and i mean, no dups and with sense, Google and other search engines will surely love you. Besides, who doesn’t want good reads, right?

    So thumbs up to content!

  8. Anonymous says:

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    Benefits of Search Engine Optimization can be achieved only by forming some of the SEO campaign. It is very essential for your company’s marketing strategy over the web. Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web.

    As the survey shows that 85% of Internet users find websites through search engines. To make your business more successful online, you need to start a search engine optimization campaign.

    If you aren’t in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most important search engine in the world today.We stand behind our work and help guide you in the right direction

  9. Deepak Gupta says:

    You are absolutely right. The secret of traffic is behind the content and links. Hope you give a link back to my blog to And be a guest blogger at my blog. Thanks

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