Let’s face it. Search engine traffic is valuable. If it wasn’t, Google wouldn’t be making billions of dollars and Microsoft wouldn’t be spending a fortune on building a quality search engine. It’s high quality targeted traffic that converts into buyers.
However, getting your share of search engine traffic isn’t always the easiest thing in the world to do especially in competitive markets.
So today, I’m going to talk about how to increase search engine traffic. I’m going to assume you’re looking for tips on how to get listings from the organic listings (free listings) instead of the paid listings (pay per click). If you don’t mind paying for every click you get to your website, then by all means, give it a try.
For the rest of us, however, let’s focus on getting more visitors from Google, Yahoo, and MSN (Google mostly since they are by far the most dominant player in search).
First of all, you can forget about most web traffic software. There are a few programs worth considering, but for the most part, most of them are pathetic and unnecessary.
Also, don’t bother paying for search engine submissions. Again, they’re not necessary and they’re not going to increase the amount of website traffic you see – not one iota.
So what does make a difference?
Only two things. Content and links. That’s it. Everything else is based on one of those two things.
Add more quality content to your website and get more links to that content and you will get more visitors to your website. It really is that simple.
For example, if you have a blog and you’re only writing one post a week, try writing two posts a week. Then get links to each of those posts you made.
The blog posts you write can even do double duty. You can write a blog post and then modify it a little bit and turn it into an article that can be submitted to article directories. You can use the article directory submissions to get links to those blog posts or to any page on your site you want to get more search engine traffic to.
If you have an ecommerce website, you could go in and enhance all of your product descriptions especially if you’re only using the stock descriptions provided to you. Add more content to those pages and again get more links to those newly updated pages.
The most important thing (and I’ve said this many times) is to simply take actions. That’s your magic bullet. It’s not the latest loophole or piece of automated web traffic software. It’s actually going out there and getting something done.
So go out there and create more content and get more links to your website and you’ll see an increase in search engine traffic (the free kind) in no time.