Search Engine Optimization Is A Marathon, Not A Sprint

When it comes to getting high search engine rankings, it seems like everyone wants their #1 Google ranking right now. I guess that’s just how our society is right now. We want it all and we want it all right now.

The problem with that “gotta have it now” mentality is that when it comes to getting high search engine rankings, especially for competitive terms, is that they take time.

I look at getting high search engine rankings as more of a marathon you have to run than a sprint. The problem is most people treat it exactly the opposite way. They’ll read a book on search engine optimization, and for the next week or even a month, they’ll be taking massive action getting links and building up great content.

At the end of the month when they don’t have a stampede of traffic busting down their doors, they say that this “search engine optimization” stuff is a bunch of crap.

The problem is they simply didn’t give it enough time, and sometimes that’s all it takes. It may not take another link, another article, or anything else besides another month or two. I’ve had websites that I’ve forgotten about for a few months, and when I decided to check my rankings just for the fun of it, I’ve found that I’ve got top ten rankings for highly competitive terms even though I didn’t do anything except give the website more time.

That’s the nature of search engine rankings these days. The search engines tend not to trust new websites. So even if you have done everything else right to get the number one spot on Google in your niche, you probably won’t get it until you site has “aged”. This can take anywhere from 3 months to a year. This phenomenon is called getting caught in the “Google Sandbox”.

If you have an older website, then you likely won’t have to worry about this problem, but even with older sites it can still take time to dramatically improve search engine rankings simply because it can take time for the search engines to update their listings. As long as you’re seeing your rankings go up, you’re on the right track even if it is only from 500 to 400. Just stick with it.

And if you see your rankings suddenly plummet – don’t panic. If you’ve been aggressive with your link building or if you’ve been trying to have perfect keyword density, you may have tripped some red flags with the search engines. Just back off a little bit, and your previous rankings should return.

So my advice to you is that if you’re looking to get great search engine rankings is that instead of taking massive action for a week and then quitting, do small daily actions over a longer period of time and you’ll find yourself having the success with your search engine rankings.

I’ll leave you with a quote that I think applies here rather well – “The race does not always go to the swift, but to the ones who keep running.”

Keep on running.

I share more advice like this on building traffic in my printed monthly newsletter – Traffic Transformation Monthly – if getting more traffic to your website high on your priority list, then you’ll want to get yourself a subscription today.


  1. I consider search engine optimization deeply interesting tool to get better ranking specially when you need high CPC

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