What Is A Natural Link Structure?

Natural Link Structure – It’s a term you hear search engine optimization gurus through around a lot. They speak of the importance of having a natural link structure, but just what the heck is a natural link structure?

That’s an excellent question, and it’s one you need to know the answer to if you want your website to achieve its full potential in the search engines (i.e. you want to get top rankings). If your link structure looks “artificial” to search engines like Google, then you’re always going to be playing catch-up instead of getting ahead in the search engine ranking game.

Having a natural link structure means that you have a large variety of links pointing to your site, your links use a variety of anchor text, and those links point to a variety of different pages.

Examples of sites that have natural link structures would be websites like WebMD.com, Wikipedia.org, and Youtube.com. These sites don’t need to go out asking for people to link to them.

If you want to have a perfectly natural link structure, then you need to “attract” links just like those sites do. To get people to link to you, it’s important to understand what makes other websites owners link to you. Webmasters and Bloggers will link to your website for a variety of reasons – perhaps you have an article that is really informative; maybe you offer a free tool for download on your site; or maybe you have a hilarious video that people need to see. And there are a whole lot more reasons why someone will link to someone else’s site. Heck, sometimes people who hate you will link to you. (It’s happened to me more than once.)

Websites that have a natural link structure tend to rank highly in the search engines. For example, Wikipedia tends to rank in the top ten for just about every general term these days – a lot of this is due to the sheer number of quality links coming into that site.

Making a site’s links look natural should be the goal of anyone optimizing their website. That means that you should focus on getting links from a wide variety of places. Get links from articles, directories, social media sites, blogs (very important), press releases, and just about any other place you can think of.

If you have control over the anchor text, make sure you use a variety of it. For example, if you have a site about coins, a good variety of anchor text would be “coins,” “coin collectors,” “numismatics”, “gold coins”, and so on. The point is to mix it up.

Also, don’t have all your links point to you homepage. That doesn’t look natural. Sites with a natural link structure have links pointing to a huge variety of internal pages on their website. (See my post on deep linking) For example, if you had coins.com, you’d want links pointing to coins.com/silverdollars/ coins.com/gold/ and so on.

Of course, the best way to get a natural link structure is to get it naturally. By that, I mean that your website is just so interesting and offers such great content that people can’t help but tell others about it. If you have a website like that, you’ll have new links pouring in all the time and your website natural search engine rankings will skyrocket.

For more ideas on how to write content people will link to, just take a look around this blog – I write about it frequently (check out my post on linkbait for more specifics), and try to be an example of it myself.

Want to learn a whole lot more strategies for building links? Then be sure to check out my link building guide at MissionUnlinkable.com.


  1. I got this website from my friend who informed me regarding this website
    and now this time I am visiting this website and reading very informative articles at this time.

  2. I used to be suggested this web site through my cousin. I am not sure whether this publish is written by him as
    no one else know such specified approximately my trouble.
    You are amazing! Thanks!

  3. This paragraph is genuinely a nice one it helps new net users, who are
    wishing in favor of blogging.

  4. When I originally commented I seem to have clicked
    on the -Notify me when new comments are
    added- checkbox and from now on whenever a comment is added I receive four emails with the exact same comment.
    Perhaps there is an easy method you are able to remove me from that service?

  5. Thanks for finally talking about >What Is A Natural Link Structure?
    <Loved it!

  6. I am in fact happy to read this web site posts which carries tons of helpful data, thanks
    for providing these statistics.

  7. Amazing! Its in fact remarkable post, I have got much
    clear idea about from this article.

  8. If some one needs to be updated with newest technologies after that he must
    be pay a visit this website and be up to date daily.

  9. Hi, I do think this is a great blog. I stumbledupon it ;) I
    will return once again since I book-marked it.
    Money and freedom is thhe greatest way to change, may
    you be rich and continue to help other people.

  10. My partner and I stumbled over here by a different website and thought I might as
    well check things out. I like what I see so i am just following you.
    Look forward to going over your web page again.

  11. Helpful information. Fortunate me I found your site unintentionally, and I’m
    stunned why this coincidence did not happened in advance! I bookmarked it.

  12. That is really attention-grabbing, You’re an excessively professional blogger.

    I’ve joined your feed and look forward to searching for more of your excellent post.

    Additionally, I’ve shared your website in my social networks

  13. Hello, of course this article is genuinely good and I have learned lot of
    things from it regarding blogging. thanks.

  14. I have read so many content concerning the blogger lovers except this piece of writing is truly
    a nice paragraph, keep it up.

  15. For most up-to-date information you have to pay a quick
    visit world-wide-web and on the web I found this website as a
    most excellent web site for most up-to-date updates.

  16. This paragraph will help the internet viewers for creating new website or even a blog from start to end.

  17. Superb blog! Do you have any recommendations for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there that I’m
    completely overwhelmed .. Any tips? Cheers!

  18. When I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a
    comment is added I receive four emails with the same comment.

    There has to be an easy method you are able to remove me from
    that service? Cheers!

  19. Thanks for finally writing about >What Is A Natural Link Structure?

    <Liked it!

  20. Hello, the whole thing is going perfectly here and ofcourse every
    one is sharing information, that’s genuinely fine, keep up writing.

  21. I am not sure where you are getting your information, however great topic.
    I must spend a while finding out much more or understanding more.
    Thank you for great information I was looking for this
    info for my mission.

  22. excellent issues altogether, you just won a emblem new reader.
    What could you recommend in regards to your put up that you simply made
    some days in the past? Any sure?

  23. hi!,I love your writing so so much! share we be in contact extra about your article on AOL?
    I require an expert on this space to solve my problem.

    Maybe that’s you! Having a look ahead to look

Speak Your Mind