What Language Do Your Content Writers Speak?

When it comes to hiring someone to create content for your website, it’s important to know what language your writers speak.

First, you’ll want to consider what language is their FIRST language. If it’s not English, and they haven’t spent the last 10 years living in an English speaking country, then they probably aren’t going to be up to snuff for your article writing projects.

I’ve hired a ton of different writers over the past few years to create content for my webistes, and I’ve had to learn this the hard way. I’ve tried to get cheap and take the writer from India over the qualified writer from the U.S. Even in cases where the person from India has a masters degree in English, I’d still have been better off with the native English speaker.

In my experience, even the excellent writers from India still tend to make small mistakes that make it obvious they’re not a native speaker.

And the ones I’ve hired who have masters degrees in English, they use a lot of big words that just aren’t in common use today, and they may have sentences that are grammatically correct, but are very awkward to read.

I seem to have hit a nerve with writers from India who don’t seem to appreciate my take on their writing.

Just recently I had one write the following to me:

“Wish you’d kept off that snide remark about writers from India. You guys will never improve. The white skin reflects your mentality – shallow, pale and totally colorless!”

Obviously this person is ticked off, but I still stand by my original assessment that Indian writers are a major step below American writers. If I wanted content written in Indian, I’m confidant they’d do a good job, however, for content written in English, I’ll stick to my team of American writers despite the extra expense. They can insult me all they want, but as they say, “the proof is in the pudding.”

Having writers whose first language is English is very important, but it’s not the only consideration you need to make.

The next thing you need to know is if your writer knows American English. With apologies to the British, American English is the standard language of the web. Unless you’re serving just one particular country like England or Australia, you’ll want to stick to American spellings, and American slang, otherwise you’ll be turning off a large portion of your reading audience.

So while it may cost a bit more to get a person who grew up and lives in the United States to write your articles, the investment will be well worth it.

If you’re using your articles for article marketing, you’ll get more people republishing the article, and more people clicking through your links which means more people visiting your website.

If using articles as content for your website, you’ll have people spending more time on your site, linking to it, and spending money on your website.

The last point I want to cover is making sure your writers speak the jargon of whatever niche your website is in.

If I said I have an MS63 PCGS certified 1907 High Relief Wire Rim St. Gauden, what did I just say? Unless you collect coins you probably have no idea what the heck I just said. If you collect coins, you probably know I’m talk about a $20 gold coin (that one in particular is worth almost $25,000). The point I’m trying to make is that when you hire someone to write articles for you, make sure they’re familiar with the lingo in that area. If they’re not, your visitor will be able to spot that quickly, and you’ll end up losing credibility.

Follow these guidelines for your articles and you’ll find that increasing traffic and revenue to your website is a whole lot easier than when you try to use 3rd rate writing services just to save a couple bucks.

If you found this article valuable, you’ll get articles just like these and a whole lot more when you sign up for my traffic generation newsletter – Traffic Transformation Monthly. It’s a printed newsletter that will be shipped to your home or office every month.

A Traffic Generation Strategy I Didn’t Know About?

I study traffic generation. I really do. I spend thousands of dollars each year buying products that promise to help me get an edge in the traffic generation market hoping that I might learn just some small twist I didn’t know before. I read tons of blogs every month looking for the latest in what’s working, and I read several monthly newsletters that all talk about traffic generation. Heck, I even write one myself.

If you’d have asked me a month ago if I knew of all the major strategies to get traffic to a website, I would have opened up a gigantic mindmap stored on my computer that includes everything from SEO to Social Media to PPC to Radio to JVs to Video to Postcards to Writing Books. It’s huge. Writing a manual on the full gambit of those strategies would be likely result in 50 lbs of manuals.

I’d have probably acknowledged some minor ones I didn’t know about, but I would be pretty sure I knew all the strategies for getting A LOT of traffic to a website.

Well, I was wrong.

I recently purchased a product – it was cheap so I thought what the heck – that taught me about a major source of traffic that I’d completely missed.

In my huge stack of manuals, newsletters, and audio programs nobody had ever talked about it. Not one single mention.

And this isn’t just a few visitors a day type of traffic or even a few hundred. This method can result in thousands of extra visitors per day. It’s a resource that has been overlooked by most marketers for years, and the select few that know about are making a killing from it.

Would you like to know what it is?


By creating freeware/shareware programs and distributing them to the major software directories, you can get thousands or even tens of thousands is extra visitors a day to visit a website, sign up to a newsletter, or even go to an affiliate page of yours.

In the manual, Confessions of a Lazy Super-Affiliate, the author Chris Rempel covers how to use this strategy in detail, and how to create program even if you couldn’t program your way out of a box. I’m not a programmer either, and I can do this.

This software strategy isn’t all he covers either. He actually talks about how to build traffic to affiliate sites using good old fashioned SEO. And the best part is that he actually knows what he’s talking about.

It’s the first affiliate manual I’ve ever read where the author truly understood search engine optimization and how to build real traffic from the search engines. And he took that understanding and has used it to generate a healthy six figure income with a relatively small number of websites. It’s definitely a worthwhile read.

And if you’ve been reading this blog for a while or you’ve read my Ultimate Traffic Blueprint or taken my link building course, you’ll find that my strategies are completely compatible with his.

And the product is under priced, so even if you’re on a tight budget, there’s no excuse.

If you’re looking for a fairly easy way to make some extra money this year, then I’d highly recommend giving this system a shot.

Click Here To Learn More About Confessions Of A Lazy Super-Affiliate

3waylinks.net Review – An Honest Review of Jonathan Leger’s 3 Way Links System

Have you been wondering if Jonathan Leger’s 3 Way Link Building system is actually worth the investment?

3WayLinks.net Homepage

I have to admit that when I first heard about this system I was extremely skeptical. I was visiting one of my favorite Internet Marketing forums when I heard someone touting it as the greatest thing since sliced bread.

They said that it was “the real deal.” Also, they posted that, “in just 3 weeks I hit #1 on Google for my main keyword.”

Unconvinced – here’s what I said in regard to this 3 way linking “scheme.”

“Have you tested three way links versus regular reciprocal links?

Google can easily detect 3 way link networks, and treats them the same as reciprocal links. I'm not saying that there's not any benefit to using them, obviously they're working for you, just keep in mind that by using a 3 way exchange, you're not doing something Google hasn't already thought of.”

After a few exchanges back and forth I decided to give it a try. I’m a pragmatic guy. I care about results, not theory, so I thought I’d give it a try on a few sites I didn’t care all that much about.

I was a little concerned that this would be like other massive link exchanges where it’d work great for Yahoo and MSN, but that it would result in my site getting penalized in Google.

The system allows you to put up to 50 domains in their network for your monthly fee. I only added 3 websites. I then promptly forgot about it and went on my life.

Less than a month later, the traffic to one of the sites I had added had tripled!

Still, unconvinced I wasn’t ready to endorse the product. After all, that site was in position to see a massive traffic increase any day in the first place.

So I continued to ignore 3waylinks.net.

Before I continue with my story, I need to explain the keyword selection process so you understand why I was starting to get excited. When you use 3waylinks.net, you get to choose three keywords that will be used for the anchor text pointing to your site. The primary keyword you select will be used 60% of the time, the secondary keyword will be used 30% of the time, and the tertiary keyword will be used 10% of the time.

Okay, back to the story…

Then about 2 ½ months later I was looking at the traffic stats for the second site I had added to the network. It was a network marketing related website, and I had been targeting the term “mlm training” with my main keyword. I noticed that my traffic had jumped significantly for that term; however, it wasn’t the main way people were finding my website.

No, the top traffic generating keyword to my website was the term “network marketing.” This website wasn’t optimized for the term in any way, shape, or form. I had deemed that word too difficult to get top ten rankings for. However, I had used the keyword “network marketing” as my secondary keyword in the 3waylinks.net system. When I investigated where the traffic was coming from, it was all from Google. I had reached the top 30 of Google for the term “network marketing” without even trying.

A couple months later I broke into the top 10 of Google for the term mlm training, and that term then became my top traffic keyword. The site also achieved top 2 rankings in both Yahoo and MSN for “mlm training”.

At this point I checked out how the third site I had entered into the system. And you can probably guess what I’m going to say – yep – top ten rankings in Google for that site as well.

During this test I hadn’t been doing any other link building to these sites since I wanted to know if 3 Way Links was actually making the difference.

I am comfortable saying that, yes, 3 Way Links works, and it works extremely well. I am extremely comfortable recommending this to my loyal readers as a system that will help you get top ten rankings not just in Yahoo and MSN (as I originally suspected) but in Google as well.

And trust me, a top ten Google ranking is worth a heck of a lot more than a top ten in Yahoo or MSN because it drives so much more traffic to your website.

Now before you got off joining and expecting massive amounts of traffic, there are a few things you should know:

1) This is still a link exchange. Yes, it works substantially better than regular reciprocal link exchanges but at the end of the day, it’s still a link exchange system. However, Google is no longer as strongly against reciprocal link exchanges. According to their own Webmaster guidelines they now state you shouldn’t have “excessive reciprocal links.” What constitutes excessive is not known, but the 250 links that 3 Way Links builds to your site would seem to be under their limit.

2) You still need other links. You shouldn’t use 3 Way Links as the only links to your website. I think it’s dangerous to rely on just one link building method for your search engine rankings. Currently, you can rank well by just using this system, but if you use it in conjunction with other systems, you’ll see even better results.

3) Not useful for increasing Pagerank. If you’re obsessed with Pagerank then don’t bother with this system. I haven’t seen my Pagerank increase on any site by using this system. What I have seen is a dramatic increase in my search engine rankings and the traffic to my website. Google has made Pagerank a fairly irrelevant statistic over the past year so don’t get too hung up on it.

4) Some knowledge of how to build a website required. If you have absolutely no idea how to build a web page, then using this system is going to be difficult for you. There are some tutorials available for you, and a forum, but if you’re not comfortable with html then be prepared for a bit of a learning curve. You’ll need create a new web page for your site and paste in some php code to make this system work. If you can’t do that, you’ll need to hire someone to do that for you.

5) Selecting keywords. There’s a trick to making this system work that really isn’t covered by tutorials on the website. Your websites will appear in a 6-3-1 ratio. That means for every 10 links that are built to your website, 6 will include your primary keyword, 3 will include your secondary keyword, and 1 will include your tertiary keyword. To maximize the effectiveness of this system, your secondary keyword should be related to your website’s content, but it shouldn’t include any of the anchor text of your primary keyword. For example, 1-mlm training, 2-network marketing, 3-multi level marketing tips would be a good use of keywords. However, 1-mlm, 2-mlm training, 3-mlm help would be unwise since all of your keywords include the anchor text “mlm.” That looks highly unnatural to the search engines and it’s unlikely that you’ll rank as well if you do that.

So that’s my review. If you’re looking to get more traffic to your website, then I am willing to say that this is one of the easiest ways I’ve found to do it, and I fully recommend 3WayLinks.net to you.

Click Here To Learn More About 3WayLinks.net

Why Every Business Needs A Search Engine Optmization Strategy

A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable.

There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.

I have a friend who is very Internet savvy – he uses Google everyday, he buys a lot of items online, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.

While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”

However, reaching him as a customer is a lot trickier because traditional advertising methods simply don’t work very well.

This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.

So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines…

1) Content and 2) Links.

You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.

And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.

I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.

Want even more strategies for getting high quality traffic to your website? Then sign up for my printed monthly newsletter – Traffic Transformation Monthly. Every month, I’ll mail you a new issue packed full of strategies to help you get more traffic, and also I’ll talk about how to convert that traffic into customers.

Blackhat SEO Confessions – Stop Looking For Search Engine Loopholes

It seems like every few months someone releases a new product promising to reveal the latest search engine loophole to you that will finally show you how you can get the #1 ranking in Google in less than 60 seconds.

Okay, I’m exaggerating a little, but not that much.

The problem with these people and their products is that even if they did uncover a legitimate loophole, as soon as a lot of people start to take advantage of it and ultimately abuse it, that loophole is slammed shut, and the people who are using that loophole are frequently penalized if not outright banned from the search engines for it.

I have a lot of first hand experience with this. A few years ago, I built websites that really had no value to the people who visited them, but you could trick the search engines into thinking that these were great sites, and the search engines would reward you with high search engines and a lot of traffic.

Initially, it worked great, but once the search engines figured out what was going on, they got rid of the little loopholes that people like me were taking advantage of and banned those websites.

I had websites go from getting 5,000+ visitors per day to 50.

Trust me, that’s not a good feeling.

These days, however, I do things very differently. I don’t even bother with the latest loophole or blackhat tactic of that day – I follow a strategy that has been working for years, and will continue to work for the foreseeable future.

And it’s a really simple strategy.

I follow basic search engine optimization guidelines, update and add content to my site regularly, and seek out high quality links for my website.

I know it’s not as sexy as pushing buttons and getting a site that gets thousands of visitors a day, but a month later when that site you built with sexy button pushing software is getting absolutely no visitors, my site will be continuing to get more traffic.

Another benefit to building high quality sites that are built to last, and that’s that they’re something you can sell. You see, those crappy sites that try to take advantage of the search engines aren’t worth anything as soon as they stop getting traffic, and it’s not a matter of if they stop getting traffic, it’s a matter of when. On the other hand, if your build a site that people legitimately like to visit, then it’s reasonable to assume that the search engines will like it too and you’ll be rewarded with more traffic which makes your website very attractive to potential buyers.

So stop trying to play tricks on the search engines, in the long run, you’re going to be a lot better off building high quality websites than you would building junk websites.

Want to learn more legitimate and powerful ways to drive traffic to your website? Then be sure to sign up for my monthly traffic generation newsletter – Traffic Transformation Monthly. Every month, I’ll mail you tips and strategies for generating traffic and converting that traffic into customers.

The Top 3 Advantages of Organic Search Engine Rankings

With so many people touting the virtues of PPC as a way to get people to your website instantly, the benefits of organic search engines rankings can get lost in the shuffle despite the dramatic advantages they offer.

And when I say organic search engine rankings, I’m talking about the non-sponsored results you see on the left hand side of the screen when you do a search in Google, Yahoo, or your favorite search engine.

I want to take a few minutes here to explain why every website needs to be spending at least a little time making sure their website is optimized for the search engines.

If you’re already making all the money you could ever want using Pay Per Click advertising methods, then you can stop reading here, but if you’re not yet enormously wealthy, you may wish to continue.

1) Ad Blindness

First of all, when it comes to Pay Per Click advertising, many savvy Internet users have learned to ignore them – they may show up on the page, but the web user doesn’t even see them. They’re only concerned with those 10 “natural” or “organic” listings – i.e. those search engine listings where the website owner didn’t just offer to pay the most money per click to get on the first page of the search engine listings.

In a recent survey of Internet users, 85% of them said they tend to ignore sponsored listings. That means that if you are using only PPC to generate revenue for your business, you’ll be busy fighting with all the other advertisers for a mere 15% of the market while those who focused on getting high search engine rankings have 100% of market available to them. (Have you ever heard anyone ever say they tend to ignore regular search engine listings and only want to look at ads? Unless you’re a marketer analyzing the competition, probably not!)

2) Organic Listings More Trusted

There’s also a trust factor at work here. People are naturally skeptical of advertisers – it’s just the nature of the beast. In fact, over 90% of Internet users have said that they trust the organic search engine results MORE than they trust sponsored results. As you may be starting to realize you’re facing an uphill battle when a visitor does decide to click on your Pay Per Click ad. Not only are most of users ignoring you, eliminating a big portion of your potential market, most of them are clicking on your ad with a lot of skepticism.

3) Organic Listings Are Free

And if the fact that your message is more trusted and not ignored with natural search engine rankings haven’t convinced you to at least give it a try, then you may want to know that natural search engine rankings are Free! You can’t pay to get a top search engine ranking, and you never have to pay a fee when someone clicks on a link to visit your website.

While not all search engine rankings last, especially if you neglect them, some of them can last indefinitely. I’ve had a website that for the past 3 years has ranked in the top ten for it’s main keyword. I’ve done almost nothing to maintain that ranking, yet that single top ten listing makes me thousands of dollars each month and I don’t spend any money advertising the site. While I’ve had a lot of competitors come and who who’ve tried to make it by doing Pay Per Click, I’ve managed to sell my product at a higher price simply because my website is listed near the top of the natural search engine listings.

And you want to know another valuable part of top ten search engine rankings? While they may not always be easy to get, once you get them they are frequently easy to maintain as long as you have a high quality website. For example, if someone is writing a story on horse racing, and they find your site at number 1, and it provides a lot of useful content on the subject of horse racing, they’re very likely to link to your site as a valuable resource on the subject. That means that with new people linking to you without you even asking for you, you’re that much more likely to maintain your top ten ranking.

If you’re not already taking advantage of natural search engine rankings to drive traffic (and sales!) to your website, then it’s time to get started.

Want more strategies and techniques to help you get more traffic to your website? Then sign for my printed monthly newsletter – Traffic Transformation Monthly. Every month I’ll send you tips and strategies for not only getting more traffic to your website, but also on converting those visitors into customers.

Indirect Search Engine Optimization Strategies

If we were to take a trip back in time to 2003, you’d notice that getting high search
engine rankings was a far simpler and easier task.

If you wanted to rank highly for a term, you’d just get as many reciprocal links as you possibly could and would use the identical anchor text on all the links. The title tag of your site would include only the keyword you’re optimizing for, and you’d make sure that your main keyword appeared at the top of the page, and showed up frequently in the body of your website as well.

This “Brute Force” style of getting high search engine rankings was as effective as it was simple.

The problem is that some people just haven’t caught on to the fact that it’s 2007 (almost 2008). The methods you use to get high search engine rankings have changed – using ancient methods just aren’t going to cut it.

You don’t want your website to appear perfectly optimized. Google has learned that perfectly optimized websites are rarely the best sites to put at the top of their listings.

Instead, the best sites tend to have a lot of related content that supports the main theme of the website, they have a variety of anchor text pointing to their websites, and the content of their website doesn’t scream “optimized”.

For example, I was browsing through the stats of a few of websites I’d forgotten about and hadn’t done anything with in several months. One of them had triple the traffic it had when I last looked, so I was curious and took a closer look.

As it turns out, the site had climbed up in to the top 30 of Google for the term “network marketing.” I was actually a little surprised since I hadn’t even been targeting that term. I had instead been targeting phrase “mlm training” and I’d gotten up to #1 in Yahoo for that phrase.

However, Google apparently thought I was trying too hard to get a high ranking for the term “mlm training” but they felt that I was doing a good job of covering the topic of “network marketing” and gave me a fairly high ranking for the term even though the site was not at all optimized for that particular term. One thing I will point out here is that I did have some links (not the majority) that used the anchor text “network marketing” when referring to the website.

This is just one of many examples where what I like to call Indirect Search Engine Optimization has come into play.

So just keep in mind that getting if you’ve been reading other search engine optimization information where it’s telling you to have a certain keyword density, and that 90% of your links should all use the keyword you’re optimizing for that you’re likely reading out of date information – information that’s going to accomplish the opposite of a high ranking.

Instead, I recommend that you focus on providing high quality content, get a variety of links to a variety of pages, and use the anchor text of the keyword you’re optimizing for 60% or less of the time.

Want to get more information like this delivered straight to your mailbox? If so, be sure to get yourself a subscription to my printed monthly newsletter – Traffic Transformation Monthly. Each month I examine strategies for generating traffic and converting that traffic into customers. This is one newsletter any webmaster or blogger can’t afford to be without.

Why You Need A Traffic Building System

When It Comes To Getting Website Traffic, You Need A System

When it comes to getting new visitors to your website, do you have a system in place?

If you’re like most online businesses, you don’t. However, you don’t want to be like most online businesses since most of them fail to ever make money.

Just like every business should have a business plan, every online business needs to have a system in place bring in traffic. (Yes, you still need a business plan too.)

For example, you should decide what methods you want to focus on to bring traffic to your website whether that be pay per click, search engine optimization, ezine advertising, social media, banner ads, joint venture, direct mail, or most likely some combination of methods.

Initially, you will want to experiment with methods, and track to see which methods are bringing you the highest return on investment, but once you’ve figured out with methods you’re going to use, then it’s time to start turning the use of those methods into a system.

That means you’ll setup a list of procedures that are to be followed. For example, if you decide you want to use articles to drive traffic to your website, the procedure may be as simple as writing an article, submitting it to a variety of article directories, and sending people who click on your links to a landing page for a free report. This is a simple system, but it’s important to have nonetheless.

The best part about having a system for bringing in new traffic is that once you have it setup, you can hire someone else to do parts of it or even the whole thing. It can free you up so you can spend more time working on your business than in your business.

For example, if you take the system I just mentioned about articles, you could take that system and outsource the entire task to someone else to do for you. You would simply hire someone to write the articles, they would submit them, and they would link to your landing page.

The ultimate goal of systems, of course, is to make it so that your business can grow and function without you. I know that may be a horrifying idea to think of your business thriving without you, but that’s exactly what you want. Not only does it free up a lot of your time, it also makes your business substantially more valuable in the event that you decide you want to sell your business.

Even if you don’t want to setup systems for you entire business just yet, at least start with one for getting traffic to your website. Trust me, you’ll thank me later.

If you’re ready to learn techniques and strategies you can start using right now to start systematically your website’s traffic, then sign up for my printed monthly newsletter at www.TrafficTransformation.com/monthly/ – this is one resource anyone serious about getting more traffic can’t be without.

Long Tail Search Engine Optimization Strategies

Long Tail Search Engine Optimization Strategies

If you haven’t yet read the book, The Long Tail, by Chris Anderson, you’re missing out on a fascinating book about how markets are being more and more niched and fractured. The tagline of the book is “Why the future of business is selling less of more.”

One very real application that the book has is in the world of search engine optimization. Back when search engine were far less mature and the search engine user was far less sophisticated, most people would search for information by typing in a single word or two word phrase. The websites that were at the top of the search engines for those phrases got the bulk of the traffic.

However, today the search engine user is far more sophisticated. They know more about what they’re looking for and they know how to use the search engine to get the most relevant results that they’re looking for. For example, a search that 7 years ago might have simply been “real estate” is now “make money investing in apartment complexes.” While the second term might generate a lot less traffic than the former, it is almost certainly a higher quality visitor who is probably more serious about investing and willing to spend money on your site if you have exactly what they’re looking for.

What that means to you, the website owner, is that you need to focus on providing more specific and detailed information to your visitors to get traffic. You also need to start offering a wider variety of products to meet the demands of today’s more sophisticated customer.

When it comes to optimizing for these “long tail” phrases, there are some challenges involved. First, there are so many long tail terms that will bring in a small amount of traffic versus the few primary terms that will bring in a lot of traffic that most people will just focus on the primary terms and ignore the long tail side of things.

That is a huge mistake because the long tail searcher is likely more likely to be the person who is likely to spend money at our website and also getting ranked well for long tail terms is far easier than it is to get a top 10 ranking for primary terms. If we look at our “real estate” example, the average Pagerank of a site on Google’s first page is a 7. Conversely, for the term “make money investing in apartment complexes” typical Pagerank is about 3 and there was no one who was optimized for the exact term so getting ranked would for that phrase would be extremely easy.

In my own business, long tail search engine optimization is the area I focus on. I’d much rather have a little traffic from a ton of low traffic phrases than I would from one or two primary phrases. Sure, as a search engine optimization expert, getting a top 10 ranking for a difficult term is a nice feather to put in my cap, but I’m much more concerned about actually making money than stroking my ego.

You see, if I have one or two phrases ranked in the top 10 of a search engine like Google that’s bringing in nearly all of my traffic and hence revenue, then if I lose that ranking, my earnings are going to plummet. On the other hand, if I have 500 terms that each bring in just one or two visitors each day, then if I lose one of those rankings, I won’t even notice the difference in traffic.

Let me who you some traffic stats from two websites that I’ve been working on lately. The first is a website devoted to pet snakes. This site has excellent rankings for its primary keywords, including a #1 ranking in Google for the term “pet snakes.” This ranking does bring in a fair amount of traffic to the website, but if I look at the actual stats, I can see that 65% of my visitors are using terms that aren’t listed by this stats program. Each term may only bring me 20 or 30 visitors for the entire month, and some may only bring on one visitors a month, but because there are so many of them, over 1000, that traffic greatly exceeds the traffic I get from being ranked #1 for the term pet snakes, and to be honest, I’d much rather be ranked well for those 1000 or so long tail terms than I would for pet snakes. And to be honest, when my site went from being ranked #3 in google for pet snakes to #1, the jump in traffic was hardly noticeably because I get such a large portion of traffic from my long tail keywords.

On another site I’ve been helping to build on the topic of camping, the long tail traffic is even more pronounced. The site has a top ten ranking for the term “camping tips”, but only a small portion of the overall traffic on the website comes from that ranking. In fact, 85% of the traffic to the website comes from long tail phrases. Why? Well, on this site, we devoted a great deal of time to developing content that I would consider to be expert quality. If you read the articles on the website, you’ll realize that not only were they well researched, but they were written by someone who an expert on the subject matter.

That’s one thing you really need to focus on when building websites now – expert quality content. You may not be an expert on the subject yourself, but you can almost always find someone who is an expert to write the content for you. The reason you want someone who is a subject matter expert is because they will bring up topics that you wouldn’t have though to include, but are related to the subject.

For example, when I was building a site about guitars for a client, I hired a guitar player to write the articles and I actually had her select a lot of the topics because while I’m good at keyword research, a guitar player is more likely to know what topics are relevant to guitar players than a keyword research tool.

Once you’ve got the expert quality content on your website, the other important factor in ranking well is that your website has sufficient authority. What I mean by that is that your website has a lot of quality one way links pointing to it. Try not to focus on getting links to your homepage, but rather focus on getting links to your expert quality content pages. The more links you have to these pages, the more top ten long tail rankings you’ll pick up for that article. It’s not uncommon for a high quality article to have 20 or more top ten rankings for long tail phrases and it doesn’t take long for all those phrases to add up to more traffic than if you were ranking well for the primary keyword of the article.

So to recap quickly, the future of search engine optimization is really going towards long tail optimization since the visitors are of higher quality and you’re less likely to see all your hard work undone by the next algorithm update. Getting ranked well for these terms is relatively easy as long as you focus on having expert quality content on your website and if you focus on getting quality links to your pages.

That’s long tail search engine optimization in a nutshell. It’s the focus of my work as an SEO expert, and if you’re really serious about making money from free search engine traffic, you’ll stop worrying about getting that top ten ranking for “real estate” and you’ll start focusing on the long tail phrases that are where the real money is.

Want to learn the secrets of long tail search engine optimization, then visit my website at LongTailSEOSecrets.com for a complete guide to Long Tail SEO.

Search Engine Optimization Is A Marathon, Not A Sprint

When it comes to getting high search engine rankings, it seems like everyone wants their #1 Google ranking right now. I guess that’s just how our society is right now. We want it all and we want it all right now.

The problem with that “gotta have it now” mentality is that when it comes to getting high search engine rankings, especially for competitive terms, is that they take time.

I look at getting high search engine rankings as more of a marathon you have to run than a sprint. The problem is most people treat it exactly the opposite way. They’ll read a book on search engine optimization, and for the next week or even a month, they’ll be taking massive action getting links and building up great content.

At the end of the month when they don’t have a stampede of traffic busting down their doors, they say that this “search engine optimization” stuff is a bunch of crap.

The problem is they simply didn’t give it enough time, and sometimes that’s all it takes. It may not take another link, another article, or anything else besides another month or two. I’ve had websites that I’ve forgotten about for a few months, and when I decided to check my rankings just for the fun of it, I’ve found that I’ve got top ten rankings for highly competitive terms even though I didn’t do anything except give the website more time.

That’s the nature of search engine rankings these days. The search engines tend not to trust new websites. So even if you have done everything else right to get the number one spot on Google in your niche, you probably won’t get it until you site has “aged”. This can take anywhere from 3 months to a year. This phenomenon is called getting caught in the “Google Sandbox”.

If you have an older website, then you likely won’t have to worry about this problem, but even with older sites it can still take time to dramatically improve search engine rankings simply because it can take time for the search engines to update their listings. As long as you’re seeing your rankings go up, you’re on the right track even if it is only from 500 to 400. Just stick with it.

And if you see your rankings suddenly plummet – don’t panic. If you’ve been aggressive with your link building or if you’ve been trying to have perfect keyword density, you may have tripped some red flags with the search engines. Just back off a little bit, and your previous rankings should return.

So my advice to you is that if you’re looking to get great search engine rankings is that instead of taking massive action for a week and then quitting, do small daily actions over a longer period of time and you’ll find yourself having the success with your search engine rankings.

I’ll leave you with a quote that I think applies here rather well – “The race does not always go to the swift, but to the ones who keep running.”

Keep on running.

I share more advice like this on building traffic in my printed monthly newsletter – Traffic Transformation Monthly – if getting more traffic to your website high on your priority list, then you’ll want to get yourself a subscription today.