Today I’m going to cover the topic of Article Marketing and how it applies to search engine optimization.
This is probably one of the most popular methods for building one way links to a site. So popular, in fact, that some marketers exclusively use it. I think using it exclusively is silly, but it’s definitely worth using.
Writing articles isn’t hard. You simply pick a topic, write 400-700 words about it, and then submit it to the article directories you want your article to be seen in.
When the directories publish your article, they also link back to your site. The real power of this method, however, comes from the fact that other website owners can reprint your article on their website as long as they provide that link back to your site. So instead of writing one article to get one link, writing one article can get you dozens of links, hundreds if you write a popular article.
Writing articles not only results in links to your site, which helps improve your search engine rankings, but it can also result in a lot of traffic to your site. I’ve had sites where 1/3 of all the visitors to the site were coming directly from people clicking those links in my articles.
Which brings me to my next point. Quality matters. I know I harp on this quality thing a lot, but for some reason this seems to be the first thing people forget so I figure if I keep bringing it up, everyone will remember.
If someone reads your article and it’s well written, they’re far more likely to visit your site and spend money on your site than if you have something that is full of errors and clearly took you all of five minutes to write.
Okay, now that we’ve got the obligatory mention of quality being important, let’s move on to one of the most common questions I hear about writing articles – coming up with ideas.
Sure, writing 2 or 3 articles on a topic is usually a piece of cake, however when you’re writing new articles every week, you might struggle with coming up with new ideas all the time. Fortunately, there’s a few simple tricks you can use to come up with new material. First, get out a notebook and a pen, and just start brainstorming – write down any idea that pops into your head. You can usually come up with a pretty good list then and there so anytime you need a new article and you don’t already have an idea in mind, you can return to that list.
But what if you still want more topics or you didn’t come up with much from your brainstorming. Fortunately, we’re not done yet – not by a long shot.
Start reading posts on peoples blogs that on the topic you want to write articles on. Usually, you can find ideas for more topics. Don’t copy them, but feel free to use them as inspiration and put your own spin on something. And if you need help finding blogs, just use google blog search, technorati, or icerocket, and you’ll have more blogs than you care to read at your disposal.
You can also do a news search in your favorite search engine and see what comes up. And just write about what’s new in your industry.
Or hop on some message boards on your topic and see what questions people are asking. If you see a question that you could easily answer with an article, then write it down Heck, you can even use the article you write to answer the question.
And once you’re done with all that you’ll probably have more ideas than you know what to do with.
When it comes to the actual writing of your article, just focus on writing the best darn article you can. Don’t think about things like keyword density. You also don’t need to get too uptight about being grammatically perfect. Just as long as your article flows and makes sense, you’ll be fine.
Now, once you’ve got that writing part done – where the heck do you submit it? Here’s what works well for me, but feel free to experiment and see what works for you. I only submit my articles to two places – the first is EzineArticles.com and the other is Isnare.com. Isnare is an article distribution site, so when you submit an article to them, for $2 they’ll submit your article to several hundred article groups and several other article sites. You get a lot of bang for your two bucks, so I always recommend using it. And the reason I recommend using EzineArticles is because Isnare doesn’t submit their articles to them. Since EzineArticles is the most popular article directory on the web and can send you a lot of traffic directly, you’ll definitely want your article there.
***Update – Don’t use iSnare (it may not even exist anymore), EzineArticles.com is sufficient for getting your article out there. If you need more than that, read my Advanced Article Marketing Guide***
And when you’re writing the about the author section for your article, keep two things in mind. First, remember how I talked about anchor text in my last lesson? Well, be sure to use anchor text for your links whenever possible. And don’t always link to your homepage. Find some other pages on your site to link to.
Okay, that covers this lesson on article marketing. Just remember, that article marketing helps your search engine optimization efforts best if you do this on a regular basis.
I was going to use this sentence to plug my free Ultimate Traffic Blueprint course, but by now you’ve probably seen me mention it so many times that you’ve already signed up and been through it twice, right?