When it comes to getting your site to rank well in the search engines, a lot of advice you’re likely to read is the latest flavor of the week or loophole that someone’s uncovered that will help you get great search engine rankings for about a week.
It’s also true that the world of search engine optimization moves at warp speed. What worked last month may not work well this month. What worked last year may work against you now, and keeping up with all these little changes requires you to constantly be immersed in the world of search engine optimization.
So does that mean that you can’t get great search engine rankings if you don’t become an SEO expert or hire one?
No. But it does mean you’ll need to stop focusing on the little things, like tweaking your keyword density, or changing your meta tags, and focus your efforts on the factors that are going to matter long term.
Fortunately, there are some basic principles that you can apply that can help you weather the storm of constantly fluctuating search engine algorithms. These are methods that have worked for years, and will work for the foreseeable future so if you want to take this video and store it on your hard drive for a few years and play it back to see if the advice still works, I’m confident you’ll still find these methods work.
So here goes, let’s cover long term four long term seo strategies.
1) Write Great Content
Make the focus of your site on having really good content. I know that if you’ve watched any of my previous videos you already know that I continually harp on the importance of having great content. Well, the reason is that the search engines want to rank the sites that have the best content the highest. Also, people will naturally link to great content. Give the search engines and people what they want – quality content. Avoid quickly thrown together crap, and if you hire writers, make sure they know the subject matter they’re writing about.
2) Update Frequently
Your website should be updated frequently. A website that just sits and stagnates for years isn’t likely to rank well in the search engines. Make sure there’s something new for the search engines spiders to see – I have a friend who calls this feeding the spiders.
3) Make sure your site grows.
This goes along with frequently updating your site. You should be consistently putting a steady stream of new content onto your site. I like to use blogs for this purpose since they’re really easy to use and maintain, but use whatever method works best for you and your site. Forums can also be a great source of new content as long as they’re properly moderated.
4) Get Links
Build up your links. You should always be seeking out quality one way links.
The best links are frequently the ones you didn’t ask for and got simply because someone noticed your site and felt it was worthy of a link so when building your website, try to keep in mind that the quality of your content will affect the quality of the links you get.
While the methods for effectively getting links will continue to change, the fact that you need links to rank well isn’t likely to change anytime soon so make sure you’re always working to get quality links to your site even if that means you’re simply focusing on providing great content people will want to link to.
Once you start focusing on long term optimization methods, you’ll find that your rankings will improve without you having to go in and make little changes every time you read about what the search engines are favoring that month. Your content will rise to the top over time without you needing to constantly mess with it.
Be sure to take my free course, the Ultimate Traffic Blueprint 3.0, for in depth instructions. It’s free and you can do it all online from the comfort of your home or office – what have you got to lose?