Obsolete Search Engine Optimization Techniques – SEO Basics – Lesson 3

Outdated And Obsolete Search Engine Optimization Techniques

In the world of search engine optimization, there tends to be a lot of misinformation out there as well as a lot of outdated info. Part of the reason is because things tend to change quickly in the world of SEO, and people don’t take the time to update what they wrote.

Today, I want to cover some of those outdated techniques that used be important when optimizing your website but are nearly obsolete today. So if you run across this info somewhere, you know that what you’re reading is out of date or the author is misinformed.

The first thing I want to cover is meta tags. Meta tags go in the head of your web page and they’re used to provide information about your web page to the search engines. Now the two that are most commonly associated with search engine optimization are the keyword tag and the description tag. You’d place the keywords you want to rank highly for in the keywords tag, and you’d write what your web page was about in the description tag. And back in the old days, this had a strong correlation to your search engine ranking. However, it didn’t take too long before search engines realized how easy it was to abuse meta tags by stuffing them full of keywords, sometimes unrelated keywords just to get good search engine rankings.

Nowadays, search engines tend to ignore the keywords tag or give it minimal weight. The description tag can still be useful because some search engines will use your description as their description of your site when you show up in the search engine results pages – also called SERPs. But from a search engine optimization point of view, they’re not important, so don’t expect a big boost in ranking just by including meta tags, and ignore anyone who tells you otherwise.

Next up, I want to cover search engine submissions. This one I never really understood in the first place. But several years ago, there was a lot of software and services out there that would submit your website to thousands of search engines and thousands of free for all pages on a weekly or monthly basis. Apparently, they thought that if you submitted your website to a search engine often enough, they’d not only index you, but rank you higher. These days, submitting your site to search engines is not necessary. All the major search engines will find you by finding a link to your website from another site. So if you really want to get your website in the search engines, just get links from websites already indexed by that search engine. It’s that simple. And there’s no reason to ever pay anyone for search engine submission. You’re just getting ripped off if you do.

Note:  You may want to submit a sitemap to Google and Bing.  You could also submit your business to Google’s business directory if you’ve opened up a real brick ‘n mortar business.   Those are smart things to do, but don’t let anyone charge you for submitting your website to Google, Bing, and Yahoo so that they list your website.

Okay, and finally I want to cover keyword density. This one is a bit more controversial, since for years, there’s been a magic keyword density that will help you website rank best with the search engines. The only problem is that its varied by each search engine, and the search engines kept adjusting it too, so it was really hard to keep up with. Now keyword density isn’t as dead meta tags or search engine submissions, there is still some evidence that it matters to Yahoo & Bing. However, it’s unimportant as far as Google is concerned. And even with Yahoo & Bing, keyword density is likely to be less important in the future.

You see, rather than keyword density, the search engines, especially Google, are using Latent Semantic Analysis. Basically, it is a way for software to do what humans do without even thinking about it – it allows the search engines to figure out what the theme of a website is. So if your site is about dogs, a search engine using latent semantic indexing would expect to find words like pets, canine, and breeders. And the better you cover the theme of your website, in this case dogs, the better you’ll rank in the search engines.

So forget about keyword density, just write your site’s naturally, and you’ll likely get better rankings from the search engines, not to mention your site will sound a heck of a lot better to your visitors, which is what you want anyway, right.

That covers todays’ SEO lesson on obsolete search engine optimization techniques.

Ready to really rock and roll with all this traffic stuff.  Then let’s crank it to 11 and take the Ultimate Traffic Bluerprint course – 21 hard hitting videos about all that stuff that helps you get traffic to your website… and it’s free. (not sure how I got talked into that – better sign up before my accountant finds out)  :)

Comments

  1. Veronique says:

    Cool thanks f?r posting! btw are t?ere feeds to your blog?
    ?’d love to ?dd them to my reader.

  2. ? li?e thi? article, enjoyed t?is one thank? for posting.

  3. As I site possessor I believe the content material here
    is rattling wonderful , appreciate it for your efforts.

    You should keep it up forever! Best of luck. https://www.luggagetag123.com/blog/wp-login.php

  4. Excellent article, ? surely love t??s web site, continue t?e g?od work.

  5. Lon says:

    Hmm it looks like your web site ate my f?rst comment (it w?s reall? long) so I guess ?’ll simply sum ?t up wh?t I wrote and say, I’m r?ally enjoy your blog.

    I ?s well am an aspiring blog blogger ?et I’m still ne? to the whol? thing.
    Do y?u have any tho?ghts for rookie blog writers?
    ?’d def?nitely ?ppreciate it.

  6. You got a very excellent web site, Pleased I found it through search engines.

  7. Susana says:

    There are multiple currency guidelines designed for the discretion in virtually any
    currency for the gaming requires.

  8. sexsy de says:

    real amateur girls sex anal avi amateur pantyhose beauty teen anal free black porn anal aex videos amauter xxx}

  9. Glad you’re ok! On long drives I’ll call (safely
    with headphones or over bluetooth) relatives or old friends and catch up.
    It makes it seem like there’s someone in the car with me who can keep me awake,
    and it’s hard to fall asleep when you’re in a conversation.

  10. Seeking advice for the best noise cancelling
    headphones for long haul flights.

    Comfy to sleep in would be a bonus.

    Thanks!

    @TheKiwiFlyer001
    @JSS777300
    @wildhampshire
    @leela747400
    @AndrewWrightUK
    @SurgicalCoder
    @russhughes66

    avgeek
    Traveling

  11. Helpless under Her cumming pussy

    Goddess Kitty’s slave is primed and ready to please his Mistress in his helplessness.

    Sexual pleasure was made for Women, not men, We can cum over
    and over again…

    @felineQueen_
    @TheHouseOfSinn

    Buy this clip:

  12. bookmarked!!, I love your blog!

  13. ?? ??? ?? says:

    My family members all the time say that I am wasting my time
    here at web, however I know I am getting familiarity everyday by reading such pleasant articles.

Speak Your Mind

*