SEO Basics – Video Lesson 1 – Link Building

Here’s my first video in my SEO video series. This video covers the importance of link building.

For those of you who don’t have broadband or prefer to read, here’s what the video says:

In the world of search engine optimization, there are a lot of myths floating around, so I’ve decided to record a series of videos to help you understand what Search engine optimization is all about. Today I’m going to cover link building.

Links are the MOST important aspect of any search engine optmization campaign.

Yes, the most important thing you can do to get your site ranked highly in the search engines doesn’t involve doing anything to your site. It depends on what are called “offsite factors.”

In general, the more links you have, the better.

So if everything was equal, a site with 100 links would perform better in the search engines than a site with 10 links.

But in the real world, all links are not equal. You need to focus on getting quality links to your site. getting mostly one way links instead of reciprocal links. getting links from sites that are related to yours instead of random websites. For example, if you have a site about horses, you want links from other sites about horses, or horse racing, or equestrian, not links from sites about computers and video games.

Now this lesson oversimplifies things a little, but this is just the first video. I’ll cover this in more depth in a later video.

I’d also encourage you to read the Ultimate Traffic Blueprint (available on the homepage), which is a free guide that to helping you build links.


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