Obsolete Search Engine Optimization Techniques – SEO Basics – Lesson 3

Outdated And Obsolete Search Engine Optimization Techniques

In the world of search engine optimization, there tends to be a lot of misinformation out there as well as a lot of outdated info. Part of the reason is because things tend to change quickly in the world of SEO, and people don’t take the time to update what they wrote.

Today, I want to cover some of those outdated techniques that used be important when optimizing your website but are nearly obsolete today. So if you run across this info somewhere, you know that what you’re reading is out of date or the author is misinformed.

The first thing I want to cover is meta tags. Meta tags go in the head of your web page and they’re used to provide information about your web page to the search engines. Now the two that are most commonly associated with search engine optimization are the keyword tag and the description tag. You’d place the keywords you want to rank highly for in the keywords tag, and you’d write what your web page was about in the description tag. And back in the old days, this had a strong correlation to your search engine ranking. However, it didn’t take too long before search engines realized how easy it was to abuse meta tags by stuffing them full of keywords, sometimes unrelated keywords just to get good search engine rankings.

Nowadays, search engines tend to ignore the keywords tag or give it minimal weight. The description tag can still be useful because some search engines will use your description as their description of your site when you show up in the search engine results pages – also called SERPs. But from a search engine optimization point of view, they’re not important, so don’t expect a big boost in ranking just by including meta tags, and ignore anyone who tells you otherwise.

Next up, I want to cover search engine submissions. This one I never really understood in the first place. But several years ago, there was a lot of software and services out there that would submit your website to thousands of search engines and thousands of free for all pages on a weekly or monthly basis. Apparently, they thought that if you submitted your website to a search engine often enough, they’d not only index you, but rank you higher. These days, submitting your site to search engines is not necessary. All the major search engines will find you by finding a link to your website from another site. So if you really want to get your website in the search engines, just get links from websites already indexed by that search engine. It’s that simple. And there’s no reason to ever pay anyone for search engine submission. You’re just getting ripped off if you do.

Note:  You may want to submit a sitemap to Google and Bing.  You could also submit your business to Google’s business directory if you’ve opened up a real brick ‘n mortar business.   Those are smart things to do, but don’t let anyone charge you for submitting your website to Google, Bing, and Yahoo so that they list your website.

Okay, and finally I want to cover keyword density. This one is a bit more controversial, since for years, there’s been a magic keyword density that will help you website rank best with the search engines. The only problem is that its varied by each search engine, and the search engines kept adjusting it too, so it was really hard to keep up with. Now keyword density isn’t as dead meta tags or search engine submissions, there is still some evidence that it matters to Yahoo & Bing. However, it’s unimportant as far as Google is concerned. And even with Yahoo & Bing, keyword density is likely to be less important in the future.

You see, rather than keyword density, the search engines, especially Google, are using Latent Semantic Analysis. Basically, it is a way for software to do what humans do without even thinking about it – it allows the search engines to figure out what the theme of a website is. So if your site is about dogs, a search engine using latent semantic indexing would expect to find words like pets, canine, and breeders. And the better you cover the theme of your website, in this case dogs, the better you’ll rank in the search engines.

So forget about keyword density, just write your site’s naturally, and you’ll likely get better rankings from the search engines, not to mention your site will sound a heck of a lot better to your visitors, which is what you want anyway, right.

That covers todays’ SEO lesson on obsolete search engine optimization techniques.

Ready to really rock and roll with all this traffic stuff.  Then let’s crank it to 11 and take the Ultimate Traffic Bluerprint course – 21 hard hitting videos about all that stuff that helps you get traffic to your website… and it’s free. (not sure how I got talked into that – better sign up before my accountant finds out)  :)

SEO Basics – Lesson 2 – The Title Tag

A lesson on the title tag and its importance to your search engine optimization efforts.

Here’s the text version and probably a typo or two… for your reading pleasure, of course :)

Welcome to another SEO lesson. Last time, I covered the the importance of building quality links and how links are the most important aspect to getting high rankings.

Today, I’m going to cover one of the most important on site ranking factors, and one that’s really simple to use, The Title tag.

First, let’s cover what the title tag is and where to find it.

Let’s take a look at a sample piece of code for a website. I’ll use the code from UltimateTrafficBlueprint.com. If you want to follow along and you can’t read what’s on the screen here, in a new window go to UltimateTrafficBlueprint.com (pause this video if you have to) click on the view button and then click on source. It’ll bring up a notepad file that will show you the code for my site.

So let me just give you a quick explanation of what we’re looking at – at the very top you’ll see my document type declaration.

Below that you’ll see the head of the document. This is where we put our title tag and our meta tags.

Okay, so what do we put in our title tag – easy – the words we want to that particular page to rank highly for. In this case I want to rank highly for the phrase free search engine optimization report so that’s what I put in my title tag. I’ve also found that it helps to include more words – perhaps another keyword phrase – just don’t go crazy with this.

And since we’re here let me cover meta tags since this is a topic that comes up frequently if you read any seo books. Now you’ll see that have a meta description tag and a meta keyword tag. These used to be important from a search engine optimization standpoint. That’s no longer the case. If you don’t include them, don’t worry, the benefit you get from having them is minimal at best and they tend to be ignored by some of the major search engines. So you realy don’t need them.

Getting back to the title tag. Here’s where it shows up, whenever you look at search engine results, the part that you see in blue is the title tag for that site. It not only tells the search engines the topic of your page, it also tells your potential visitor, which is ultimately our goal, right, to get visitors.

So that pretty much covers title tags. Remember, good titles include the keywords you want to rank highly for and leave out words like homepage or website.

SEO Basics – Video Lesson 1 – Link Building

Here’s my first video in my SEO video series. This video covers the importance of link building.

For those of you who don’t have broadband or prefer to read, here’s what the video says:

In the world of search engine optimization, there are a lot of myths floating around, so I’ve decided to record a series of videos to help you understand what Search engine optimization is all about. Today I’m going to cover link building.

Links are the MOST important aspect of any search engine optmization campaign.

Yes, the most important thing you can do to get your site ranked highly in the search engines doesn’t involve doing anything to your site. It depends on what are called “offsite factors.”

In general, the more links you have, the better.

So if everything was equal, a site with 100 links would perform better in the search engines than a site with 10 links.

But in the real world, all links are not equal. You need to focus on getting quality links to your site. getting mostly one way links instead of reciprocal links. getting links from sites that are related to yours instead of random websites. For example, if you have a site about horses, you want links from other sites about horses, or horse racing, or equestrian, not links from sites about computers and video games.

Now this lesson oversimplifies things a little, but this is just the first video. I’ll cover this in more depth in a later video.

I’d also encourage you to read the Ultimate Traffic Blueprint (available on the homepage), which is a free guide that to helping you build links.

Welcome to the SEO blog

I’ve been getting a nice amount of traffic to this site lately and decided it was time to add a blog to this site.

The purpose of this blog is simply to cover how to get more traffic from the search engines. I think that there is a lot of misinformation out there, and a lot of idealists saying that something should work because it makes sense or it’s how they’d do things if they were a search engine.

I’m a big more pragmatic. I want to see that something works, and have no interest in those idealisitic theories. That being said, some of the things I say may come across as controversial or you may even think that I’m trying to manipulate the system. If that’s your interpretation, so be it, but just know that my methods do work.

If you’re entirely new to the world of search engine optimization or search engine marketing, then you’ll be happy to know I’m preparing a series of video lessons of SEO basics just for you.

Before you get too excited, I’m not the world’s most consistent blogger. Don’t expect daily updates from me. I’ll make my goal weekly updates and see how that goes.